Why TXT Hasn't Faced Real Struggles Yet, but Remains Less Popular Than BTS

While both TXT (Tomorrow X Together) and BTS (Bangtan Sonyeondan) are part of the Big Hit Entertainment family (now HYBE Corporation), their trajectories and contexts significantly differ, influencing their respective popularity. Understanding these differences can shed light on why TXT, despite not facing significant struggles, is still less popular than BTS.

Timing and Context

BTSs Breakthrough: BTS debuted in 2013 and gained significant attention during a time when K-pop was becoming more global. Their early struggles included facing skepticism about their potential and the challenges of breaking into the international market. Their unique sound and ability to connect with audiences rapidly made them stand out.

TXTs Debut: TXT debuted in 2019 when K-pop was already more established globally. They entered a competitive landscape with existing fanbases and expectations set by BTSs massive success. This timing presented them with a unique challenge of not only building credibility but also standing out in a market where BTSs fanbase was already well-established.

Different Concepts and Themes

BTSs Narrative: BTSs music often tackles deeper social issues, personal struggles, and mental health, which resonated with a wide audience. Their ability to address complex themes made their music relatable and emotionally impactful.

TXTs music tends to focus on youth dreams and relationships, which are popular topics but may not have the same level of depth or relatability for some audiences compared to BTSs themes. This shift in focus could be seen as a strategic move to cater to a younger demographic, but it may also limit their appeal to more mature audiences.

Marketing and Promotion

BTSs Pioneering Efforts: BTS utilized social media effectively to build a global fanbase, engaging directly with fans through platforms like Twitter and V Live. They also had significant international collaborations and appearances on Western media, which helped them reach a broader audience.

TXTs Strategies: While TXT has also engaged with fans through social media, their promotional strategies have not reached the same magnitude or impact as BTSs. This could be partly due to BTSs established presence and the high expectations that come with it. TXTs efforts, although commendable, may not yet have scaled to the same level of international recognition.

Fanbase Development

ARMY vs. MOA: BTSs fandom, ARMY, is one of the most dedicated and organized fanbases in the world. They contribute significantly to BTSs popularity through fan projects, streaming support, and social media promotion. TXTs fandom, MOA, is growing but has not yet reached the same level of organization or visibility. This gap in fan engagement can impact TXTs overall popularity and recognition.

Musical Evolution

BTSs Diverse Discography: BTS has experimented with various genres and collaborated with numerous artists, broadening their appeal. Their ability to reinvent themselves has kept their fanbase engaged and excited about their future releases.

TXTs Development: TXT is still in the early stages of their career and is exploring their musical identity. As they continue to develop their sound and image, they may resonate more with a wider audience, potentially closing the gap with BTS.

In summary, while TXT has not faced the same struggles as BTS, their journey is still relatively new, and they are working to carve out their own identity in a competitive industry. Popularity in K-pop can be influenced by many factors, including timing, marketing, and the emotional connection with audiences.