Why RB Music Has Become More Oversexualized in the 2010s
Over the past decade, there has been a notable shift in the direction of RB music. This shift is particularly apparent in the manner in which female artists portray themselves, which has become more overtly sexual. This change reflects broader societal trends and contemporary marketing strategies. Let's delve into why RB has become so oversexualized in the 2010s, with prominent examples like Ciara's 'Dance Like We're Making Love.'
A Historical Context
The sexualization of RB music is not a new phenomenon. The genre has a long history of evoking sexual themes, both in lyrics and music videos. As early as the 1950s, artists like Hank Ballard and The Midnighters were incorporating sexual undertones into their songs. Similarly, groups like The Platters and doo-wop artists often sang about romantic and sexual situations, albeit in a more subtle manner. Over the years, RB has continually evolved to address these themes more directly.
A classic example is The Beatles' 'In the Navy,' which, while not RB, hints at sexual content in its lyrics. Music shifted further in the 1980s and 1990s with artists like Michael Jackson and Mariah Carey, whose music videos often featured suggestive images and dance routines. These artists paved the way for a more explicit type of sexualization that is seen in modern RB.
A Marketing Hat
One factor contributing to the increased sexualization is the marketing approach used by record labels and media companies. Young male fans are a significant demographic for RB, and music videos that are provocative and emotionally engaging can increase their interest. The rise of social media and viral culture has also amplified this trend, making it easier for artists to gain instant popularity through suggestive content.
For instance, Ciara's 'Dance Like We're Making Love' music video is a prime example of contemporary RB's overt sexuality. The video features Ciara in a provocative dance routine, which is both alluring and empowering. Regardless of the intentions, such videos attract a lot of attention and can drive streaming and download numbers. This explains why artists continue to push the boundaries in their music videos.
Changes in Society and Perception
Another factor is the societal shift towards greater sexual liberation. Looking back, RB of past decades was more innuendo and subtle in nature. However, as society has become more open about sexual topics, RB has followed suit. Artists are now more willing to be explicit in their lyrics and videos, leading to a more direct approach to addressing sexual themes.
This trend is also being influenced by the crossover appeal of RB and rap. Rap music has long been known for its raw and explicit lyrics. As artists from these genres blend their styles, the boundary between the two genres becomes blurred. This has further contributed to the sexualization of RB, as both genres feed off each other's energy and narrative themes.
Controversies and Criticisms
The increased focus on sexual themes in RB has faced criticism from various quarters. Some argue that such content degrades the perception of the genre and its artists. Critics often point to the degrading treatment of women in music videos and lyrics as evidence of a problematic industry practice.
However, others argue that music should be a reflection of the artists' truth and that these songs allow for self-expression. As long as the artists are honest and truthful in their portrayal, the sexualization of RB is seen as a genuine expression of the contemporary culture and society in which we live.
Gospel music, in contrast, has maintained a more spiritual and less sexualized image, reflecting its roots in religious traditions. While gospel music may not fully align with the current trends of RB, it serves as a reminder that not all music should be subject to the same level of sexualization.
In conclusion, the increased sexualization of RB in the 2010s is a result of both societal changes and marketing strategies. While it has faced criticism, it is also seen as an expression of modern culture. Whether one agrees or disagrees, understanding this trend is crucial to understanding the evolution of RB and its place in contemporary music.