Why Prince Harry and Meghan Markle Have an Instagram Account
The decision by Prince Harry and Meghan Markle to create their own Instagram account, @sussexroyal, marks a significant step in their royal journey. This move has sparked numerous discussions and speculations, with many wondering the true purpose behind this decision. In this article, we will delve into the reasons behind their Instagram presence and explore the broader context of royal social media use.
The Purpose of Royal Instagram Accounts
Many royal family members, including Prince William and Kate Middleton, Prince Andrew, Prince Charles, and Camilla, have their own Instagram accounts. The primary purpose of these accounts is to showcase the charity work and official engagements of these royal figures. Platforms like Instagram provide a more intimate and direct way to communicate with the public, fostering a deeper understanding and connection with the causes and initiatives they support.
Through Instagram, the royal family can share behind-the-scenes details, videos from their engagements, and personal moments with their followers. This level of transparency and accessibility is invaluable for building trust and support for their charitable endeavors. The accounts also serve as a powerful tool for engagement, allowing the royal family to interact with their audience and respond to questions or comments that users may have.
Personal and Professional Reasons
Prince Harry and Meghan Markle launched their @sussexroyal account for a variety of reasons. One of the most significant factors is their desire to promote their friends' businesses and support the entrepreneurial endeavors of their connections. By using Instagram, they have the opportunity to highlight and promote the work of others, which aligns with their vision of fostering a sense of community and mutual support.
Additionally, the move to have their own separate account from the Kensington Royal account reflects their new living arrangement in Frogmore Cottage. This change in living situation necessitates a distinct online presence, one that is separate and solely dedicated to their personal and professional activities.
Seperation from the Kensington Royal Account
In the past, both Prince Harry and Meghan Markle were a part of the Kensington Royal account, which was managed in conjunction with the Duke and Duchess of Cambridge. With their move to Frogmore Cottage, it makes sense that they have their own separate account. This decision is not about Meghan's presence or absence, but rather a strategic move to maintain a clear distinction between their lives and the official royal family's activities.
The new head of communications for the Sussexes, Sara Latham, is likely managing their Instagram account. However, it is speculated that Meghan may have been personally involved in some posts, possibly to reclaim her own voice after deleting her personal social media accounts post-engagement. While this speculation is interesting, it does not detract from the fact that the account serves a broader purpose in promoting the work and values of the Sussexes.
Conclusion
Prince Harry and Meghan Markle's Instagram account @sussexroyal is a multifaceted tool that serves both personal and professional purposes. It provides a platform to share their work, support their friends' businesses, and offer an intimate look into their lives. This decision, like many others, is rooted in the desire to engage with the public in a meaningful and authentic way, following common practices within the royal family.