Why NCT 127 at the AMAs and Not EXO? Understanding the Invitation Criteria
NCT 127's inclusion in the American Music Awards (AMAs) has sparked conversation and curiosity among fans. While EXO, a globally recognized K-pop group, remains more popular, NCT 127's invitation can be attributed to a complex interplay of factors beyond mere popularity.
Current Relevance and Active Market Presence
Current Relevance: NCT 127's active presence in the U.S. market around the time of the AMAs is a significant factor. Their ongoing promotional tours and timely album releases have heightened their visibility and engagement with American audiences. Their strategic positioning has likely contributed to their selection for the event.
Genre and Appeal: NCT 127's diverse musical style, blending genres such as pop, rock, and Latin trap, appeals to a broader younger demographic that aligns well with the AMAs' target audience. This makes them an attractive choice for mainstream performances and collaborations.
Strategic Partnerships
Strategic Partnerships: The American Music Awards frequently aim to showcase artists at the forefront of current music trends. NCT 127's involvement in various collaborations and partnerships with Western artists enhances their appeal and makes them a strategic fit for the event.
Cultural Representation
Cultural Representation: NCT 127's inclusion highlights the growing influence of K-pop in Western music scenes. By showcasing diverse musical acts, the AMAs celebrate the integration of K-pop into mainstream culture, further emphasizing the group's significance.
Agency Decisions and Market Strategies
Agency Decisions: The invitation to the AMAs is also influenced by the artists' management and marketing strategies. NCT 127's agency has been actively pursuing opportunities in the U.S. market, driving their prominence and making them a prime candidate for such high-profile events.
NCT 127's Campaign at the AMAs
Red Carpet Appearances: NCT 127 made a significant impact on the night by walking the red carpet, promoting their album Regular - Irregular. Fans are encouraged to watch their new music video and support their campaign by doing the same.
TV Show Exposures: The group showcased their talents on the Jimmy Kimmel Live! TV show, performing the English version of their title song 'Regular,' which is a Latin-Trap inspired track. This exposure highlights their versatility and broad appeal.
The Members of NCT 127
Meet the Members: NCT 127 comprises 10 members: Taeil, Johnny, Taeyong, Doyoung, Yuta, Jaehyun, Win Win, Jungwoo, Yasss, and Haechan. Among these members, four are not Korean, adding an international element to the group.
Increasing International Fan Base
Blowing Up Last Year: Following the success of their single 'Cherry Bomb,' NCT 127 began promoting more in America, significantly increasing their international fan base. Their album 'Regular - Irregular' further solidified their presence in the U.S. market and made them a logical choice for the AMAs.
Support NCT 127
If you're new to the NCT 127 fan base or seeking more information, support the group by watching their new music video and following their journey. Together, we can make them stand out even more in the world of K-pop and mainstream music!