Why Is Momoland Less Recognized Than Blackpink and BTS? Unveiling Their True Talents and Challenges

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Introduction

Despite standing out with their unique style and impressive vocal talents, Momoland has always been overshadowed by the global juggernauts of K-pop, Blackpink and BTS. While Blackpink and BTS continue to bring the house down with their dynamic performance and high-octane music videos, Momoland faces a different set of challenges. This article explores the reasons why Momoland may not be receiving the same level of recognition and fan support, while delving into the talent and potential that hides behind their shadows.

Debut and Early Struggles

Momoland made their debut in late 2016 through a popular variety show called 'Finding Momoland', an experience that both exposed them to the industry and foreshadowed the path ahead. Despite their debut members' beauty and talents, Momoland had to navigate the treacherous waters of Korean music with little advertisement or awareness, resulting in relatively modest music video views, typically between 6 and 10 million.

The Breakthrough: 'Bboom Bboom'

It wasn't until the release of their title track 'Bboom Bboom' in early 2018 that Momoland began to gain traction. This catchy beat proved to be fan-friendly, earning them over 400 million views, a monumental achievement that put them on the map. Fans and new fans alike celebrated their attention and the anticipation for their next comeback was palpable. However, as each subsequent release fell short in terms of popularity, questions began to arise about their sustainability in the market.

Comparison and Critiques

Their follow-up single 'Baam' received mixed reviews, with some fans praising it while others criticized it as a copy of 'Bboom Bboom', marking it as a 'BBoom BBoom 2.0'. Critics suggested that Momoland might be repeating themselves, stifling their potential for innovation and growth. This perception looms large over their career, making it difficult for them to maintain the same level of excitement and support from their audience.

Scandals and Forays

Personal and public scandals have played a significant role in shaping public perception of Momoland. In 2018, member Nancy faced backlash for a viral clip that seemed to depict her rudely glaring at Blackpink during a K-pop award show. Not long after, footage from a 2013 interview resurfaced, where Nancy made a disparaging comment about people with bulimia, further damaging their reputation. On stage, the group was sometimes perceived as disrespectful, failing to bow to their seniors at award ceremonies and being overly animated during performances.

Impact on Popularity

These incidents, along with the perception of repeating successes, have contributed to a decline in Momoland's popularity. Despite talent, the Korean public places a significant emphasis on reputation and behavior, and these scandals have escalated their public image problems. Yet, within the K-pop community, there is recognition of their skills. Members have shown impressive vocal talents, showcased by a continued presence on Korean music charts and continual engagement with their fanbase through social media and live shows.

Conclusion: A Path Forward

While Momoland may face challenges in maintaining the level of recognition and success of Blackpink and BTS, there is no denying their talent and potential. As they continue to face the industry and fan scrutiny, it's important to remember that every artist has ups and downs. With a renewed focus on innovation and better handling of their public image, Momoland can break through and gain the recognition they deserve. Fans and audiences should be patient and supportive, as the journey of any rising star is not always smooth.