Why International Fans Protest Against SM Entertainment's Treatment of EXO: A Closer Look

International fans of EXO have been increasingly vocal in their LED truck protests against SM Entertainment. These protests stem from a growing dissatisfaction with the treatment of the group, particularly concerning the lack of promotional support for their members and solo artists. Here, we will delve into the reasons behind the protests and understand the dynamics at play in the entertainment industry.

The Core Issue: Lack of Promotion

The protests highlight a significant issue within SM Entertainment. EXO, as one of the biggest and most successful K-pop groups, often generates substantial revenue for the company. Despite this, the group continues to receive relatively limited promotional attention. This lack of promotional support has become a point of contention, especially among international fans who feel that the group deserves better treatment.

Recent Developments: Military Call-up and Solo Artists

The situation has been further fueled by recent events. Two EXO members, who are due to join the military, have rushed into recording their albums without the necessary promotional support. Additionally, Baekhyun recently released his solo album, but was given no promotion to record the EXO album, which seems unjust to fans.

The Impact on EXO and Individual Members

These practices have a direct impact on the well-being and career progression of EXO members. The lack of promotional support can hinder fan engagement and support, ultimately affecting the success and career growth of the individual members. Moreover, the unfair treatment of solo artists like Baekhyun raises questions about equity within the company.

Financial Inequities and Resource Allocation

International fans are also concerned about the financial inequities within SM Entertainment. EXO garners significant revenue, but this does not translate to equal promotional opportunities. Instead, much of the earnings seem to go towards promoting other SM sub-units and new projects, such as NCT and aespa. This has led to a growing sense of frustration and a demand for fair treatment and increased promotional support for EXO.

Will Protests Bring Change?

The intense public demonstrations using LED trucks have brought SM Entertainment into the spotlight. While these protests have raised awareness about the issue, it remains to be seen whether they will lead to meaningful changes. SM Entertainment continues to operate with the same strategies, suggesting that true change may be challenging to achieve.

Conclusion

The LED truck protests by EXO’s international fans highlight a complex issue within the entertainment industry. While the protests have brought attention to the lack of promotional support and financial inequities, transforming these issues into actionable changes will require sustained effort and pressure from the fanbase and broader industry stakeholders.

Keywords

EXO, SM Entertainment, LED Truck Protests