Why Hasn't Obama Endorsed Any 2020 Candidates?

We often take for granted the endorsement game during political seasons, where every candidate seems to be seeking support from past presidents and influential figures. When someone departs from this norm, it raises eyebrows in the media and among the general public. The question often arises, 'What’s wrong with Obama?'

Obama's Decide Not to Endorse

Barack Obama has no formal obligation to endorse any candidates, either formally or informally. The act of endorsement typically means expressing public support for a candidate, often with a formal announcement or public statement. It can also include activities like speaking at rallies, voting, or sending letters of recommendation.

Is a formal endorsement just a tuxedo and a catered event? Not necessarily. In the past, even candidates of high stature have been careful about their endorsements. Dwight Eisenhower, for example, adamantly refused to endorse any candidates for president, perhaps because he recognized that endorsements come with baggage. An endorsement can be seen as a request for a favor, with the promise of returning the favor, whether explicitly stated or not. If there is no quid pro quo, it may still be perceived as such.

Why Not Endorse?

Of course, retired presidents don't actively participate in primary races, nor do they make public statements endorsing specific candidates. However, they can provide implicit support by helping the nominee once a choice has been made. Retired presidents like Obama can still influence the political landscape in other ways.

For instance, Obama had initially intended to endorse the gay mayor of a major city, but the incumbent withdrew from the race. Given that there is only one openly gay president in the White House, Obama's wish to place another openly gay person in that position is understandable.

Strategic Decision-Making

It is incongruous for Obama to campaign and provide formal endorsement in the primary phase. If he does, it can create adverse reactions and political tensions that could carry over into the general election campaign. Because of this, Obama has chosen to hold off on endorsing any candidate until the general election campaign begins. By doing so, he can make his voice heard with greater weight and impact. When the time is near for voters to make their choices, Obama will have a unique opportunity to garner support from a broader audience, including undecided voters, independents, and even some Republicans who may feel disillusioned with the current administration.

During the general election campaign, he can emphasize the overarching theme of being a leader for all people, not just for a specific party. This approach can help to distinguish him from the current administration, which is often seen as catering more to its base and less to the broader public. Obama's strategic silence during the primary phase will allow him to build up anticipation and then, once the general election begins, he can resonate with a wider audience, creating a fresh and articulate voice in the political discourse.

In conclusion, while Obama has stayed silent on endorsing any 2020 candidates, his decision is a strategic one designed to maximize his impact during the general election. His role as a former president and a significant figure in American politics allows him to still make a substantial difference without jumping into the primary fray too early. This strategy is likely to resonate with voters who are looking for a candidate that can speak to the needs and desires of a diverse and inclusive nation.