Why Doesn’t TWICE Start Making English Songs Like Other Popular K-pop Groups?

With the increasing demand from global fans and the expanding reach of K-pop, many artists are starting to explore the English language in their music. However, TWICE, one of the most popular K-pop girl groups, has not yet released a full album in English. This has left many fans curious and wondering if and when TWICE will venture into English songs like other popular K-pop groups?

At present, TWICE has released two notable English songs: "More More I Can't Stop Me" and an upcoming English version of "Cry for Me," which is set to be released on June 11 alongside their minialbum Alcohol Free!. Despite this progress, the group has not made any definitive moves toward a sustained English-language project.

Reasons Behind the Delay

The reasons for TWICE's delay in diving fully into the English market can be complex. Factors include:

Artistic Vision: Like any other artist, TWICE may be focusing on honing their existing K-pop sound and image before expanding to new markets. This strategic decision allows the group to become more established and comfortable with their brand before venturing into unfamiliar territories. Intergroup Collaboration: As Zhang mentions, it might be a matter of timing. TWICE is likely waiting for the right moment, possibly involving collaborations with prominent American artists, to further their presence in the Western market. Market Considerations: The group may be meticulously studying the market trends to ensure their transition to English language music aligns with audience preferences and expectations.

Opportunities for Future Releases

Given the significant success of TWICE in the K-pop industry and their growing international fan base, it seems reasonable to speculate about future English-language projects. Here are some potential scenarios:

More English Collaborations: Collaborations with Western artists can provide an excellent platform for TWIX to test the waters of the English market. These collaborations can include singing features, duets, or even co-writing. Partnership with a Major Label: Signing with a major Western music label can significantly accelerate the group's transition to the English market, providing resources for production, marketing, and promotion. Gradual Language Shift: Initial steps could include releasing singles or EPs in English before committing to a full English-language album. This approach allows the group to gauge fan response and make necessary adjustments.

Conclusion

While TWICE has shown interest in expanding their reach through English songs, the transition is neither immediate nor inescapable. It is a deliberate process that requires a blend of artistic vision, market analysis, and strategic planning. As the group becomes more comfortable and when the right circumstances arise, TWICE will likely make a bold step into the English-language market, without compromising the unique character that has made them beloved in Korea and around the world.

For now, TWIX fans can stay excited and informed, closely following the group's next steps and eagerly anticipating the moment when English songs become a staple of their music.