Why Doesn’t NCT Do Live Streams on V Live Anymore?
As of August 2023, NCT and other K-pop groups have shifted away from using V Live for their live broadcasts. This change is largely due to the platform's closure in late 2022. The company behind V Live, Naver, transitioned its live streaming services to a new platform called Weverse, operated by HYBE. Many K-pop groups, including NCT, have since moved their live streaming and fan interaction activities to Weverse, where they continue to engage with fans through live broadcasts, posts, and other content.
The Shift Away from V Live
Since V Live's closure, NCT and other K-pop groups have had to find alternative platforms for their live streams and fan interactions. One interesting move was seen with the Sticker comeback, where they still utilized V Live for live content, but this was a transitional measure. HYBE, the company behind Weverse, took over the live streaming services, indicating a strategic move towards a more centralized and integrated social media ecosystem for K-pop artists and their fans.
NCT’s Strategy: From V Live to Weverse and Beyond
The decision for NCT to move away from V Live to Weverse is part of their broader digital strategy. HYBE has already established another platform, Lysn, for community posts from fans. Integrating with Weverse aligns with HYBE’s goal of creating a unified ecosystem for its artists’ online presence. However, Weverse's focus on fan engagement through community posts and other interactive content suggests a different user experience compared to the general public’s needs.
The Impact of Instagram on NCT’s Strategy
NCT is also adapting to the global audience by leveraging more public-facing platforms like Instagram. This decision is strategic for several reasons. First, Instagram has a vast user base, making it easier for fans to access live streams and content. Second, it provides an opportunity for members to promote personal social media accounts, creating a more engaging ecosystem. A prime example of this is Jaehyun’s live streaming of the Prada Fashion Show on his Instagram.
Such actions not only benefit the company's marketing efforts but also enhance the artists’ individual profiles. This strategy also caters to a broader audience that may not be as invested in K-pop as they would be in downloading a new app, making the experience more accessible and comfortable for a wider audience.
Conclusion and Future Outlook
While the move away from V Live to Weverse and Instagram is a strategic shift, it reflects a broader trend in the entertainment industry towards more accessible and global platforms. As HYBE continues to evolve its digital strategy, NCT and other K-pop groups will likely continue to explore new ways to engage with their fans and reach new audiences. Whether through Weverse, Instagram, or other emerging platforms, the future of K-pop live streams and fan interactions looks set to remain dynamic and innovative.
For the latest updates on NCT’s activities and current platforms, we recommend checking their official social media channels or fan sites for the most recent information. Follow their journey and stay updated on their live streams and fan interactions through these channels.