Why Do Some TikToks Become Really Popular, Despite Not Being Good?
Humans are inherently curious, and curiosity has driven our evolution from early stages to the present. Social media platforms like TikTok serve as powerful tools to showcase our creativity and interests, allowing us to share our content with the world at our fingertips. The success of a TikTok video is not solely determined by its quality. Various factors can contribute to a video's popularity, regardless of its merits or demerits.
The Role of Hashtags and Challenges in TikTok Success
Trending Hashtags: TikTok users often search for content based on specific hashtags. Videos that use popular and trending hashtags are more likely to be discovered and consumed by users who are interested in those topics. Hashtags serve as a gateway to a wider audience, increasing the visibility of the content.
On the other hand, the negativity and controversy surrounding a video can also play a significant role in its success. People often seek and engage with content that challenges their views or contradicts their opinions. For example, when a popular creator uploads a video that is criticized, the backlash can drive more people to watch the video out of curiosity or defiance.
Relatability and the Power of Authenticity
Relatability is another key factor. TikTok users often gravitate towards content that resonates with their own experiences. Videos that are funny, emotional, or showcase unique talents or skills can quickly gain popularity if they strike a chord with viewers. However, even content that isn't particularly good can become popular if it taps into community sentiments and emotions.
The Impact of Timing and Promotion
Timing can also impact a TikTok video's success. Posting a video at a time when more users are online and active on the app can help increase its visibility. Additionally, users with a large following can promote videos to their followers, increasing the likelihood of a video going viral. This is a form of strategic promotion that can significantly boost a video's popularity.
Conclusion: The Role of Controversy and Promotion in TikTok Popularity
In summary, the popularity of TikTok videos can depend on a range of factors beyond the quality of the content. Trending hashtags, viral challenges, relatability, timing, and promotion all play a role. While some people argue that talent and content quality are the only things that matter, reality often proves otherwise. Controversy, hate, and strategic promotion can also contribute to the success of a video on this platform.
A Note from an SEO and App Developer
Hey there, I have developed and marketed over 15 apps in the last two years. As a seasoned professional, I can confidently say that there is nothing such as negative publicity. When people hate a product, they say it openly on social media, indirectly attracting more people to it. This phenomenon explains why apps like TikTok, which were initially hated for no clear reason, became so popular. They were engaging, and the lack of clear quality or talent didn't stop them from capturing the public's attention.
This demonstrates that the essence of social media is to provoke reactions and discussions. Negative feedback, whether deserved or not, can turn into a valuable form of promotion and engagement for the content creator and the platform itself.