Why Do People Watch Indian Serials

Escapism and relatability. It sounds paradoxical, but these two elements form the core reason why people watch ‘Indian serials’. I’ll explain why, based on my understanding of the subject, with a focus on the typical family dramas epitomized by Ekta Kapoor’s work.

The Evolution of Indian Television

Back in the early 2000s, Ekta Kapoor revolutionized Indian television with her unique family dramas. Drawing inspiration from everyday issues, her shows were heavily women-centric, featuring strong female protagonists, antagonists, and neutral characters. The male characters, while present, were seen as equally compelling, contributing to a rich, dynamic storyline.

Coupled with catchy background music and family as the central plot device, these dramas spread like wildfire across the nation. However, it’s important to note that the quality of Indian television dramas has evolved significantly over the years. In the late 1990s and early 2000s, shows such as Justjoo, Surabhi, and Buniyaad offered tight, realistic plotlines and top-class acting, making them beloved and still remembered fondly today.

The Key Difference: Escapism and Relatability

While the dramas of the late 1990s and early 2000s were subtle and impactful, they also brought a new dimension to the industry: escapism. Saas-bahu issues, which were common across Indian society, were portrayed in vibrant, glamorous settings. The politics surrounding ‘Ghar ki chaabi’ or the power dynamics within the home, were explored in a way that resonated with many women.

These struggles were too close to home, but the lavish system depicted in these shows was a source of fantasy and inspiration. The beauty, strength, and cunning displayed on screen felt like a fairy tale, yet the issues were relatable and authentic. This blend of escapism and relatability struck a chord with audiences, providing a way to escape mundane realities while still discussing familiar issues.

Continuity and Relevance

The modus operandi of serving the right mix of escapism and relatability has been continued by producers and directors like Balika Vadhu and Sasural Simar Ka. This approach has led to massive popularity and financial success. While there have been occasional challenges, such as Pakistani dramas on Zindagi TV, which offered a unique and innovative style, the typical ‘Indian serials’ still command a significant audience.

Today, Indians still watch these serials for the same reasons: to escape the daily drudgery while keeping a foot firmly planted in reality. It’s a way to enjoy entertainment that mirrors everyday life yet offers a glimpse into a world beyond the ordinary. It’s the best of both worlds, reflecting the true Indian mentality.

Conclusion

The enduring popularity of ‘Indian serials’ can be attributed to their unique combination of escapism and relatability. These elements tap into the universal human desire to escape the mundane and connect with familiar struggles and triumphs. Ekta Kapoor’s innovative approach set the stage for future shows, ensuring that the genre remains a significant part of Indian culture and television.