Why Are All K-pop Groups Considered BTS When Looked At by People?
When discussing K-pop, it might seem as though every mention of the genre inevitably leads to BTS. Some wonder why this is the case. Many factors contribute to this perception, including the international success of BTS and the relative newcomer status of many other K-pop groups to Western audiences.
International Popularity of BTS
BTS is one of the most internationally popular K-pop groups at the moment. Their phenomenal success on a global scale has been a game-changer for the genre. BTS' victories in major music awards, their massive presence on social media platforms, and their tours in various countries have significantly raised the profile of K-pop worldwide.
Given BTS' unparalleled global reach, it's not surprising that when people are introduced to K-pop, BTS may be the first group that comes to mind. This phenomenon is somewhat analogous to how, in the early 2010s, Psy's " GANGNAM STYLE" dominated the global airwaves and pushed K-pop into the spotlight for people outside of Korea.
Evolving Fan Base and Fan Culture
For fans who have grown up alongside BTS from the very beginning, the genre's landscape is far more diverse and nuanced. Groups like Got7, MonstaX, and Big Bang were popular during earlier years of K-pop's Korean dominance. However, for those newer to K-pop, particularly in regions where BTS is the primary entry point, the genre might often seem synonymous with BTS.
Additionally, BTS' strong fan base (often called ARMY) has a vocal and active presence in online communities, reinforcing the perception that BTS represents the entirety of K-pop. When new fans ask for recommendations or discuss K-pop in forums or social media, BTS is frequently the first suggestion due to its broad appeal and consistent activity.
Media Influence on Perception
The media also plays a significant role in shaping public perception. BTS have received extensive coverage in international media, often being framed as the only representative of K-pop. This portrayal might overshadow the diversity and richness of the genre. In the past, Big Bang and PSY were similarly emphasized in media during their heydays.
Moreover, the rapid evolution of the K-pop industry means that many secondary and tertiary artists do not receive the same level of media attention. BTS' global success has overshadowed the ongoing growth and innovation of other K-pop groups, leading to a homogenized view of the genre in the minds of many.
However, it's important to note that this does not diminish the quality or the impact of other K-pop groups. Groups like MONSTA X, Big Bang, and Got7 continue to produce high-quality music and engage with their fans. They may not have the same level of global recognition as BTS, but they are beloved by millions of dedicated fans in their own right.
Conclusion and Future Prospects
The perception of K-pop heavily centers on BTS due to the band's international success and media presence. This is a natural outcome of the way media and public opinion form around global megastars. As the K-pop industry continues to grow and diversify, it is crucial for other groups to receive the recognition they deserve. It is also essential for fans and the media to broaden their horizons and appreciate the full spectrum of K-pop groups available.
Ultimately, K-pop is far more than just BTS. There is a rich history and vibrant present in the genre, with many fantastic groups deserving of attention and support.