Unveiling Big Hit Entertainment's Strategic Shift: From ibighit to Big Hit Labels

Introduction

Recently, Big Hit Entertainment, the internationally renowned music production company behind the K-pop phenomenon BTS, made a significant move by changing the name of their YouTube channel from 'ibighit' to 'Big Hit Labels'. This change has generated curiosity and questions among fans and industry insiders alike. In this article, we will explore the reasons behind this strategic move and its potential implications for Big Hit Entertainment's future business endeavors.

A Bottleneck of Ownership and Management

The change in the name from 'ibighit' to 'Big Hit Labels' may be an indication that Big Hit Entertainment is undergoing a transformation in its brand identity and management structure. Historically, 'ibighit' signified a single entity. However, the recent acquisition of other record labels such as Source Music and Pledis suggests a broader corporate strategy.

Under their new management model, these acquired labels, including the ones under Big Hit's direct management like BTS, TXT, and other solo artists, will now be collectively branded under the 'Labels' format. The 'Labels' logotype on their official music videos is a testament to this new approach. This shift in branding might streamline the complexity of managing multiple labels and artists under a single umbrella.

Corporate Evolution and Strategic Growth

Big Hit Entertainment's corporate evolution aligns with a broader trend in the music industry where companies are diversifying their offerings beyond just song production. Big Hit, for instance, now possesses a robust sales, marketing, and distribution platform. They have invested not only in music production but also in developing social media apps (such as WeVerse and WePly) for fan engagement and e-commerce solutions. This strategic move is poised to give Big Hit a competitive edge over traditional record labels.

The company's comprehensive suite of services includes:

Social media management Direct fan engagement via apps E-commerce platforms for merchandise sales Comprehensive marketing and distribution

These services make Big Hit an end-to-end solution provider in the music ecosystem, distinguishing them from traditional labels that rely on external services for distribution and promotion.

Future Goals and Vision

Hitman Bang, known as Bang Si-Hyuk, the CEO of Big Hit Entertainment, has already hinted at the company's future ambitions. In a speech, he mentioned that Big Hit is gearing up to sell digital songs and streaming services through their own platform. This expansion into digital music distribution aligns with the evolving trends in the music industry, where streaming services dominate.

A recent example of their innovation is the exclusive airing of BTS's paid docu-series 'Bon Voyage' on Weverse, a platform they own, instead of using YouTube. This strategic move demonstrates their commitment to leveraging their own technology and resources for maximum benefit.

The shift in branding may also reflect a broader strategic direction where Big Hit is creating a more unified and recognizable brand identity. By changing the name to 'Big Hit Labels', they are signaling a move towards a more corporate-facing, broader brand that encompasses their various labels and artists.

Conclusion

The renaming of Big Hit Entertainment's YouTube channel from 'ibighit' to 'Big Hit Labels' is a significant strategic move. It reflects a broader corporate evolution and a rebranding effort as the company acquires and merges with other labels. By doing so, Big Hit Entertainment is positioning itself as a one-stop solution for music production, distribution, and brand management. As the music industry continues to evolve, this strategic shift will be crucial for Big Hit's continued success and growth.

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