Understanding SM Entertainment Groups: Why Sub-units Are Necessary
Many people find SM Entertainment's approach to group management confusing, especially with the abundance of sub-units. But is it really as confusing as it seems? Let's explore the logic behind this strategy and why it works for famous groups like NCT.
Overview of SM Entertainment Groups
It is not that confusing if we break it down. For NCT, the name 'NCT' is the overarching brand for the entire group, while the sub-units operate like smaller factions within a larger entity. This concept is not unique to NCT - it is part of the strategic branding and management plan implemented by SM Entertainment.
Let's use a simple analogy. Just like a large high school which has various classes for freshmen, sophomores, and seniors, an SM Entertainment group can also have different sub-units. These sub-units serve a similar purpose, catering to a specific audience or demographic, rather than all members performing in the same way.
Why Sub-units Are Necessary
The need for multiple sub-units stems from the diversity and size of the group. With 23 members, it is practically impossible for all members to have the same track record and appeal to the same audience consistently. Therefore, dividing the members into smaller sub-units allows each to focus on a specific niche, enhancing their individual strengths and broadening the group's overall appeal.
Example: NCT and Sub-units
NCT is a prime example of this concept. The entire group under the NCT brand has a global appeal, but the sub-units, like NCT 127 or the NCT DREAM, can target different audiences. NCT 127, for instance, has a strong following in East Asia, while NCT DREAM focuses more on the Southeast Asian market. This division allows the group to maximize its reach and performance.
Evolution of Sub-unit Management
SM Entertainment has always been at the forefront of the trainee system, which has become a blueprint for other entertainment companies in Korea. They have consistently innovated, creating trends rather than following them. In the coming years, it is likely that other entertainment companies will try to replicate the success of groups like NCT by adopting similar sub-unit strategies.
Brand Consistency and Creativity
Each sub-unit operates under the NCT umbrella brand, maintaining brand consistency while still offering unique content. This balance between brand recognition and individual expression is crucial for fan engagement and long-term success.
Conclusion
The concept of sub-units within a larger group is not a confusing practice but a strategic and effective way to leverage the diverse talents and strengths of large groups. SM Entertainment, with its innovative approach, has set a precedent that is likely to influence the future of K-pop and the management of entertainment groups.
Understanding this concept can help fans, artists, and entertainment industry professionals appreciate the strategic depth behind group management in K-pop.
Keywords: SM Entertainment, NCT, Sub-units