The Vishal-Shekhar and Shaan Collaboration: Behind the Scenes of Their Reduced Partnership
Vishal-Shekhar the renowned music composer duo and Shaan, the popular playback singer, had a fruitful collaboration, culminating in their last project together, 2009's Aladin. However, the reason for their reduced collaboration has not been officially stated. In the music industry, artists often shift focus due to various factors, including personal projects, changes in musical direction, or a desire to work with different artists.
Successful Collaboration and Post-Aladin Dynamics
Vishal-Shekhar composed for numerous films, while Shaan embarked on solo projects and explored collaborations with other artists. This dynamic is common in the music industry, where artists often team up for specific projects rather than maintaining continuous partnerships.
The Role of Technology in the Music Industry
The rise of Tune Master and other musical instruments in India brought about a significant change in the way music was produced. Music directors discovered that they could record thrice as fast without needing to record a track first and then get a professional singer to sing the song. This reduced the importance of a singer's 'golden voice,' as musicians could set a tune for a reasonably talented singer.
Challenges Faced by Popular Singers
Many popular singers, such as Sonu Nigam, were deeply offended by the introduction of Tune Master and Auto-Tune, viewing it as a blow to their professional status. Similarly, Shaan was among those who felt that technology had diminished their role in the industry. He was also known for demanding high quote fees, which Vishal and Shekhar found challenging to accommodate.
Changes in the Music Industry Landscape
The music industry underwent a transformation from 2013 to 2014, when CDs and DVDs were replaced by downloads, iTunes, Spotify, and YouTube. This shift made music a supporting aspect of films rather than a profit-making entity. Consequently, producers focused on covering their music costs instead of striving for massive downloads or sales.
As a result, artists like Sonu Nigam and Shaan had to restructure their careers, while others, such as Arijit Singh, who agreed to lower his fees and use Tune Master, were able to secure more work.
Conclusion: The evolving music landscape and technological advancements have played a significant role in altering the dynamics of collaborations in the industry. Despite the changes, the legacy of Vishal-Shekhar and Shaan's work on Aladin remains a cherished memory for many music lovers.