The Strategic Use of Unusual Match Formats in WWE: Why Zombie Lumberjacks and John Cena/Fiend Matches Matter

WWE often incorporates unique and unconventional matches like the Zombie Lumberjack Match or the Firefly Fun House Match between John Cena and The Fiend at WrestleMania. These matches serve multiple strategic purposes beyond mere entertainment, enhancing both the storytelling and the overall wrestling experience. Let's delve into why these matches are a critical component of WWE's programming.

Entertainment Value

WWE aims to provide entertainment that goes beyond traditional wrestling, offering something that can attract not only dedicated wrestling fans but also casual viewers. Unique match types create memorable moments and generate buzz, driving interest and engagement.

Storytelling and Character Development

These matches often serve to enhance the narrative of ongoing feuds, delving deeper into the psychological and emotional aspects of the characters involved. For example, the Firefly Fun House Match at WrestleMania was designed to explore John Cena's character and backstory, using psychological elements to tell a deeper story about fear and self-identity.

Unusual match formats also provide opportunities for creative character development. The Zombie Lumberjack Match, for instance, featured zombies to align with The Miz and Damian Priest's horror-themed personas, enhancing their character narratives and making them more compelling to fans.

Cross-Promotion and Element of Surprise

Sometimes these matches are part of cross-promotional efforts, such as the Zombie Lumberjack Match, which was tied to a movie release. This helps attract fans from other media into the WWE fold, broadening the brand's reach and appeal.

With the advent of the global pandemic, sports entertainment has had to adapt to ensure that their fans stay engaged and tuned in. If everything was always the same, like the lumberjack match, it could become predictable and less exciting. The Fiend’s WrestleMania 36 Match with John Cena, for example, was more about advancing The Fiend's character and adding an element of surprise and complexity to the storyline.

Significance of Special Matches

WWE also includes special matches to mark significant moments or events. The Undertaker vs. AJ Styles Boneyard Match, for instance, was not just a match but also a farewell to the legendary Undertaker, highlighting its importance to the wrestling community.

Conclusion

Unique match formats in WWE are strategically designed to enhance the entertainment experience, support storytelling, and keep WWE's programming varied and engaging. From zombie lumberjacks to John Cena's mini-movie match, these special types of matches play a crucial role in captivating audiences and ensuring that WWE remains the leading name in professional wrestling.