The Shift: Are YouTube Stars Becoming as Celebrated as Traditional Celebrities?
YouTube stars and traditional celebrities have long been seen as separate entities, but with the rise of social media, a shift is occurring that may blur the line between the two. Are YouTubers destined to be just as famous as stars like Will Smith?”
Are YouTubers Celebrities?
It's important to clarify that YouTubers aren't celebrities in the traditional sense. They are simply creators with a large following on the platform. However, the line is becoming increasingly blurry as more YouTubers venture into other industries, such as acting, singing, and television. So have They Made it Big?
Transitioning to Traditional Celebrities
Often, YouTubers like iiSuperwomanii and King Bach started their careers on YouTube and eventually entered the film industry, indicating that a YouTuber can indeed become a traditional celebrity. Being more visible on YouTube can open doors to other opportunities.
While many YouTubers do find success outside of their platforms, it's important to note that the majority of YouTube stars who achieve viral fame often enjoy their moment in the spotlight for a limited time. Their influence may fade just as quickly as it rose.
Case Study: The Intersection of YouTube and Celebrity Status
A recent video from Casey Neistat, the co-founder of the production company ‘368’, illustrates the evolving relationship between YouTubers and traditional celebrities. In this video, Will Smith, a renowned actor and filmmaker, suddenly appears, adding a layer of surprise to the content. The video ends with a poignant moment that highlights the changing perception of YouTube stars.
Casey drops Will Smith off and heads back to his car. Suddenly, a boy approaches Casey, asking for a photo. The expected response would be something like 'Will Smith is right there, why me?', but the boy's reply, 'But it’s you!!', underscores a paradigm shift in how people perceive these creators.
Although this moment may seem like a one-off, it represents a trend where YouTube stars are becoming recognized and celebrated in ways similar to traditional celebrities. The line between a YouTube star and a traditional celebrity is indeed becoming increasingly blurred.
Image Credits: Screenshot from Casey Neistat video.