The Evolution of Sussex Royal: A Deconstruction of Its Trademark and Future Prospects
Introduction
The trademark Sussex Royal, once associated with British royalty and the social media influencer couple, Harry and Meghan Markle, saw a significant change in 2020. This article delves into the reasons behind its discontinuation and explores the subsequent establishment of a new charitable initiative by the Sussexes under a different name. The piece also addresses the myth surrounding the concept of monetizing their foundation and discusses the nature of their charitable endeavors. Through various contextual clues, we explore the Sussexes' financial independence, the reasons for the name change, and their post-royal life in the United States.
Why Sussex Royal No Longer Exists
Charitable Foundation vs. Personal Gain
The Sussexes established their charitable foundation under UK law as a non-profit organization, not as a means to generate personal wealth. The idea of a charitable foundation provides tax benefits and ensures public scrutiny, making it unsuitable for personal financial benefit. This was evident even in the case of Donald Trump, who discovered the limitations of charitable foundations when attempting to use them for personal gain.
Independently Wealthy
Harry and Meghan are independently wealthy. Their financial stability allows them to continue their philanthropic efforts through other legitimate means if necessary. The decision to avoid using the word Royal in their foundation name and the subsequent closure of Sussex Royal were driven by practical considerations, such as travel restrictions and security needs.
Withdrawal and New Charitable Initiative
The Sussexes withdrew the Sussex Royal brand and engaged in discussions with the rest of the royal family. As a result, they have decided to set up a new charitable initiative with a different name. The Archewell Foundation, launched in the United States, is a self-funded charitable organization along with its subsidiary businesses, Archewell Productions and Archewell Audio, which support the foundation's mission.
Monetizing Myth and Privacy Concerns
The Concept of Monetizing
Using the term monetizing raises a red flag, especially when discussing the Sussexes' charitable work. This term is misleading, as their primary goal is to support charitable causes, not to generate personal wealth. The idea of monetizing a foundation is speculative and inappropriate in the context of charitable organizations.
Privacy and Security
The Sussexes deserve some level of privacy amidst the constant media scrutiny they face. Their ability to maintain a level of privacy despite being in the public eye is a testament to their resilience and the support they have received. The decision to open Archewell Foundation in the United States, considering security and travel issues, is a strategic one that prioritizes their safety and the sustainability of their charitable work.
Conclusion
The future of the Sussexes' charitable endeavors is marked by innovation and adaptability. By creating the Archewell Foundation, the Sussexes have ensured that their philanthropic efforts continue uninterrupted. Their decision to avoid using the term Royal highlights the practical challenges of their post-royal life. The Sussexes' approach to charitable work remains true to their values, focused on making a positive impact without seeking personal gain.