The Evolution of Music Video Distribution Before MTV and the Internet

Before the golden age of MTV and the rise of the Internet, music videos were distributed through a variety of mediums and platforms. This era, while often overlooked, played a significant role in the evolution of music and its visual representation. In this article, we will explore the different methods through which music videos were distributed in the pre-MTV and pre-Internet era.

The Advent of Music Videos

The concept of music videos was not new even before MTV's debut in 1981. However, the medium was not widely disseminated or accepted as a key promotional tool for musical artists. It was during this time that musicians started producing short films that accompanied their songs, often to promote their records or tours.

Early Distribution Methods

One of the primary ways music videos were distributed in the mid to late 1970s was through VHS tapes. These tapes would often be sold in record stores alongside the records. VHS allowed fans to own a copy of the music video and to watch it at their leisure. This was particularly popular among fans who lived in areas where they couldn't get cable, as was the case for the author. For example, specific compilations of music videos by bands like The Rolling Stones, The Beatles, and others were available on VHS tapes, ensuring that these fans could experience the visual aspects of their favorite music.

Band-Specific Releases

Some bands also produced their own music videos and released them as standalone VHS tapes. These releases were often limited and could be quite rare. For instance, bands like Styx, The Grateful Dead, and Kiss released their music videos alongside their albums in VHS form. These tapes were often sold at grocery stores, drugstores, and music specialty stores, providing a way for fans to own the visual content of their favorite bands.

Special Releases and Movie Adaptations

During this period, some bands became ambitious and produced full-length music-related movies. These were significant events in the music industry, blending live performances, behind-the-scenes footage, and often narrative elements. The notable ones include:

Styx: Kilroy Was Here - This 1978 film consisted of live concert footage, behind-the-scenes scenes, and animation. The movie was a comprehensive look at Styx's rise to fame and their intricate stage shows. The Grateful Dead Movie - Released in 1970, this documentary captured a legendary Grateful Dead performance at Winterland Ballroom in San Francisco. It was a raw and unedited look at the band's live performances, showcasing their energy and improvisational skills. Kiss Meets the Phantom of the Park - This 1984 film was a behind-the-scenes look at Kiss's "Unmasked" tour. It included film of the band at the 1984 Stanley Park concert in Vancouver, BC, intertwining performance footage with humorous interludes and behind-the-scenes interviews.

Available on eBay

Today, many of these music videos and movie adaptations are still available for purchase on eBay. These rare finds not only provide a glimpse into the history of music video production but also offer enthusiasts a chance to own a piece of music history. Collectors can find VHS tapes of various bands, including Genesis, Pink Floyd, and numerous others, alongside the aforementioned titles. These tapes often come with a high level of interest due to their limited production and historical significance.

Conclusion

The early distribution of music videos was as much about creativity and experimentation as it was about commerce. From VHS tapes to stand-alone music movies, these early forms of distribution laid the groundwork for the subsequent development of music video culture. The pre-MTV and internet era featured a more personalized and direct approach to music promotion, with fans being closer to the music they loved.