The Controversial Kissing Scandal on Family Feud: Historical Context and Societal Shifts

Introduction

The behavior of Richard Dawson during his tenure as the host of Family Feud has been a subject of extensive scrutiny for years. One of the most notable and controversial practices was his public kissing of women contestants whenever they would initiate physical contact. This article delves into the various factors that contributed to the social acceptability of his actions in the 1970s and 1980s, and compares them with current standards.

Cultural Norms of the 1970s and 1980s

Cultural norms played a significant role in the acceptance of Dawson's behavior. The 1970s and 1980s were characterized by more relaxed attitudes towards physical affection and flirtation. Public displays of affection were generally seen as playful and not necessarily inappropriate. This era provided a context where Dawson's actions could be viewed as part of the show's entertainment value rather than something morally reprehensible.

Entertainment Value

As an unexpected and comedic element, Dawson's kisses were part of his comedic and engaging hosting style. This became a hallmark of the show, making it an entertaining aspect for many viewers. Viewers found it amusing and it added a level of personality and fun to the show. This entertainment value contributed significantly to the acceptance of his behavior.

Consent and Context

Consent and context also played a crucial role. Contestants were often willing participants, and the kisses were framed as part of the game show experience. This context made it seem more acceptable at the time. The framing of the kisses as a part of the game show experience helped to minimize the perception of inappropriate behavior and maximized their entertainment value.

Gender Dynamics and Traditional Masculinity

The era also had different perceptions of gender roles. The behavior of Dawson was often viewed through the lens of traditional masculinity where such actions were not scrutinized as they might be today. This traditional view of masculinity may have contributed to the less critical reception of his actions.

Contemporary Perspectives and Criticisms

While his actions might have been considered acceptable during his time on the show, they are certainly not viewed favorably today. Critics argue that his behavior was not only inappropriate for the time but also reflective of the broader issue of sexual harassment. Some points made against Dawson include:

It was not acceptable, and it was creepy then. Dawson was perceived as a "dirty old leech." Many women were afraid to turn him down, and he even kissed a 16-year-old or those younger, which is particularly unacceptable now.

ABC's Response and Public Reaction

American Broadcasting Company (ABC) initially asked Dawson to stop kissing contestants. In response, Dawson put the issue to the audience, asking them to write in with their opinions on whether he should continue the practice. The overwhelming response favored allowing him to continue, presumably to maintain the show's popularity and to hear from all sides.

Conclusion

The behavior of Richard Dawson on Family Feud, while accepted during his time on the show, is now widely regarded as inappropriate. The cultural norms, entertainment value, and consent and context of the time contributed to its acceptance, but these conditions have shifted significantly in contemporary society. Dawson's actions serve as a stark reminder of the evolving standards of professionalism and respect in entertainment and public life.