The Biggest Mistakes YG Entertainment Made with BLACKPINK: Lessons for Music Industry Strategy
One of the most commonly discussed mistakes YG Entertainment made regarding the global phenomenon that is BLACKPINK is the lack of consistent and frequent music releases. While BLACKPINK's debut in 2016 led to immense popularity, the group's comebacks were often spaced far apart, leading to frustration among fans.
Their debut album 'Square One' and subsequent releases such as 'Square Up' and 'The Album' were well-received, but the gap between their mini-albums and singles was apparent. Consequently, fans felt that more content was needed to sustain their interest and engagement with the group. This sporadic release schedule has limited the potential to maintain momentum, a crucial aspect in today's rapidly changing music industry.
Additionally, there were criticisms surrounding the management of their promotional activities and the handling of individual member projects. Sometimes, these projects seemed to overshadow the group as a whole, detracting from the unit's cohesive image and focus. This imbalance in promotional efforts could have further jeopardized the group's trajectory and fan base. The limited visibility of solo activities and collaborations also raised concerns about the group's focus and strategic planning.
Dependency on Teddy for Composition
Another significant issue was the reliance on Teddy, YG Entertainment's AR and songwriter, to handle their songwriting. Teddy, an incredibly busy individual, also provides songs for other artists like SunMi, which can cause a strain on his workload. Fans have noticed a decline in song quality in recent releases, comparing 'Lovesick Girls' with 'Whistle', where the latter continues to stand the test of time.
This heavy reliance on a single composer can limit innovation and creativity in the group's music. While The Album marked a significant milestone with Jisoo and Jennie contributing to a group production, it came too late in the group's career. More girl groups in their generation, such as TWICE, have had members more involved in writing and producing their tracks. This hands-on approach not only enhances the group's image but also ensures a more personal connection with their fan base.
It is crucial for music labels to recognize the importance of strategic planning and consistent content in maintaining a group's popularity and fan engagement. Enhanced fan interaction through regular and engaging content can help sustain interest and loyalty in the long term. The success of BLACKPINK is undeniable, and the lessons from these mistakes can guide other music industry professionals to refine their strategies.