Is TWICE the Most Popular Girl Group in K-pop?

As of August 2023, TWICE is considered one of the most popular girl groups in K-pop, alongside BLACKPINK and NewJeans. Their popularity is measured through various factors, including album sales, streaming numbers, social media presence, and international recognition. In the world of K-pop, debate is inevitable, and fan bases often have strong opinions. However, a closer examination of TWICE and BLACKPINK reveals that they stand out in their unique ways.

Debuts and Initial Success

Both TWICE and BLACKPINK made their debut in quick succession, with TWICE forming on October 20th, 2015, and BLACKPINK debuting a year later on August 8th, 2016. This timing likely contributed to their comparative success, as both groups capitalized on the growing popularity of K-pop in different ways.

Hit Singles and Fan Engagement

Both groups have achieved significant success with their hit singles. TWICE's “Cheer Up,” “BOOMBAYAH,” “DDU-DU DDU-DU,” “Fancy,” and “TT” all became massive hits, while BLACKPINK's “DDU-DU DDU-DU,” “BOOMBAYAH,” “GG,” and “How You Like That” also resonate with fans. However, the fan engagement strategies of the two groups are distinct:

Constant Comebacks: TWICE leverages frequent comebacks, including episodes of "Time To TWICE," variety shows, and consistent content, keeping their fans engaged. This strategy helps in maintaining high levels of content and engagement, whereas BLINKs, BLACKPINK's fans, often anticipate extended periods between comebacks.

Moderation in Fans: TWICE’s fan base, known as ONCEs, may occasionally exhibit toxicity, but this is mainly driven by concerns over the group's future. BLINKs, BLACKPINK’s fan base, have also faced accusations of being toxic; however, BLINKs are often criticized for a more aggressive and hurtful behavior, making the TWICE fandom appear comparatively less toxic.

Popularity and Fan Support

While BLACKPINK has garnered the most views and followers, TWICE also has immense popularity, reflected in high album sales and a strong social media presence. TWICE's international appeal is noted through their high position in the Billboard 200 with their 10th mini album, "Taste of Love," debuting at 6.

Album Sales and Nominations: TWICE has more album sales than BLACKPINK, which is a testament to their long-standing popularity. Additionally, TWICE has also secured more nominations and wins in major awards, including tying with IU for the most music wins in the history of SBS Inkigayo for a Korean girl group.

The Debate Continues

While the debate over which girl group is more popular continues, it's essential to recognize that both TWICE and BLACKPINK have unique strengths and fan bases. The success of TWICE can be attributed to their strategic content calendar, strong fan engagement, and consistent achievements. In contrast, BLACKPINK’s success is fueled by their versatility, hit singles, and international recognition.

Ultimately, the popularity of a K-pop group is multifaceted and can vary based on international and regional perspectives. Regardless of the debate, TWICE, BLACKPINK, and other K-pop groups continue to captivate audiences and push the boundaries of the K-pop industry.

Conclusion

In the crowded and competitive world of K-pop, TWICE stands out for their consistent output, strong fan engagement, and impressive achievements. While BLACKPINK excels with their diverse music and global recognition, TWICE continues to grow, proving their enduring popularity and relevance in the K-pop scene.