Strategies for Selling Your Cartoons Globally: A Guide for Up-and-Coming Animators
If you are an aspiring cartoonist who is currently working on your own projects and dreams of seeing your creations on a global stage, you are in the right place. This guide will provide you with valuable insights and strategies to sell your cartoons and reach out to major networks and platforms like Netflix, Hulu, HBO, Cartoon Network, and Nickelodeon.
The Traditional Approach: Pitching to Major Networks
One approach to selling your cartoons is by travelling to the headquarters of these networks and directly pitching your shows. This method can be highly effective, but it comes with certain risks. When you pitch your show to these networks, you're often asked to hand over rights to your characters and concept. This means you would no longer have control over how your work is used, produced, and distributed. While this opportunity can be a dream come true for many aspiring animators, it's essential to carefully consider the implications before proceeding.
Keeping Control: The Direct-to-Consumer Route
Fortunately, there are alternative routes that allow you to maintain more control over your work. Selling your cartoons direct-to-consumer through platforms like YouTube can be an excellent way to stay in control of your creative vision. Here are some strategies to help you succeed:
1. Build a Strong Portfolio
To pitch your shows effectively, you need a strong portfolio. Showcase your best work on your personal website or portfolio and make sure it highlights the unique elements of your style and narrative. This will give potential buyers a clear understanding of what you can bring to the table.
2. Attend Industry Events
Avoid the pitfall of waiting for networks to come to you. Instead, actively attend industry events such as animExpo, Comic-Con, and Cartoon Network Upfronts. These events are goldmines for discovering opportunities and connections in the animation industry. Networking and building relationships with industry professionals can significantly increase your chances of securing a deal.
3. Leverage Social Media and YouTube
Another effective strategy is to post your cartoons on YouTube. By creating a strong YouTube presence, you can generate attention and a dedicated fan base. If your work is well-received, it may catch the attention of major networks or producers, who may then reach out to you. Even if they don't, you can still earn a substantial income through direct-to-consumer sales on platforms like YouTube Premium or through merchandise and sponsorships.
Building Your Own Brand and Company
If you are at a level where you are already creating your own shows, it's time to start thinking about building your own brand and company. Here are some steps to follow to help you succeed:
1. Establish a Personal Brand
Your brand is the face of your work. Create a consistent identity that reflects your unique style and voice. This includes your website, social media profiles, and any merchandise or promotional materials you create. The more recognizable and consistent your brand is, the more potential viewers will be drawn to your work.
2. Network and Collaborate
Networking with other animators, manga artists, and industry professionals can open doors to new opportunities. Attend conventions and events, and seek out collaborations that can help you grow your reach and reputation. These collaborations can lead to new connections and exposure for your work.
3. Showcase Your Talent
Continuously create and display your best work. Regularly post new content on your social media, upload your animations to platforms like YouTube, and participate in online communities related to animation. The more consistent and high-quality your output, the more likely you are to catch the attention of industry professionals and potential partners.
Opportunities and Expectations
If you have exceptional talent, the likelihood of major networks reaching out to you increases significantly. Over time, if you continue to produce high-quality content, you may find that industry giants come seeking your work. However, this is more of a long-term goal and should not discourage you from actively pursuing your goals in the meantime.
Ultimately, the best way to sell your cartoons is through a combination of strategic promotion, networking, and building a strong brand. Whether you aim to sell your work to major networks or maintain control through direct-to-consumer sales, these strategies can help you achieve your dreams of seeing your cartoons on a global stage.
Remember, persistence and dedication are key. Believe in your talent and keep pushing forward. With hard work and a strategic approach, you can turn your passion into a successful career.