Should You Start a New YouTube Channel or Keep Your Old One?
As an aspiring YouTuber, you may find yourself at a crossroads wondering whether to nurture an existing channel with a modest 50 subscribers or to launch a fresh one. The decision often comes down to several key factors that can significantly impact your content's visibility and audience growth.
Understanding the Algorithms
Firstly, its important to understand that the success of a YouTube channel is not solely dependent on whether its new or old. The algorithm, which plays a crucial role in determining visibility, is more interested in engagement, partnership status, and relevancy to its users. Even a well-established channel with 500-1,000 views and 7 videos not related to one another may struggle to gain traction unless it has joined the YouTube Partnership Program.
Partnership Program and Traffic
By joining the YouTube Partnership Program, you can unlock certain benefits, including the ability to receive more traffic from the platform’s algorithm. This means your content will be more likely to appear in search results and recommendations, which can significantly enhance your channel's visibility. Short-term tactics like educating students or investing in Google Ads can also help you achieve faster results, but consistency and quality content remain key.
Regional Considerations
Your geographic location also plays a significant role in your strategy. If you're from a 3rd world country, your content may have more appeal within your region but less influence on a global scale. Conversely, if you're from the Western world, the YouTube algorithm is more likely to support your channel in reaching a broader audience. If you’re a non-Western creator, consider targeting your content towards your regional audience in their language to attract and retain viewers more effectively.
Challenges for Non-Western Creators
YouTube has historically been a platform dominated by Western content creators, which has influenced its algorithm to favor Western audiences first. This means that if you are from a non-Western country, you may face more challenges in gaining a global audience compared to Western creators. This does not mean you should give up; instead, focus on connecting with your local or regional audience, as you are more likely to build a supportive community in your region.
Guidelines for Success
Whether you decide to breathe new life into an existing channel or start anew, here are some guidelines to help you make a well-informed decision.
1. Define Your Niche
Identify your passion or area of expertise clearly. This will help you align your content with the right audience. If your existing channel's content doesn't match your vision, consider rebranding it.
2. Consistency Is Key
Consistency is crucial in building a regular audience. Plan your upload schedule and stick to it. Engage with your viewers through comments, messages, and social media platforms.
3. Prioritize Quality
Focus on creating high-quality content. Ensure that your videos are polished, with clear audio and appealing visuals. High production value can significantly enhance your channel's appeal.
4. Create a Community
Engage with your audience by responding to comments, asking for feedback, and creating a strong community around your content. Your audience will be your biggest asset in growing your channel.
5. Learn and Adapt
Regularly analyze your performance through YouTube Analytics. Understand what works and what doesn't. Use this data to refine your strategy and adapt to the ever-changing algorithm and audience preferences.
In conclusion, starting a YouTube channel is an exciting journey filled with challenges and opportunities. By understanding the nuances of the YouTube algorithm, regional considerations, and following these guiding principles, you can make a well-informed decision that aligns with your goals and aspirations as a content creator.
Best of luck on your YouTube journey!
Sincerely, KiTek Group