Shining Examples of B2B Salespeople Thriving in Short-Form Video Content

Short-form video content is becoming a powerful tool for B2B salespeople to engage with their audience and establish themselves as thought leaders. While traditionally, sales might seem like a niche and less engaging topic, the right approach can not only make it compelling but also entertaining. Here, we explore several standout B2B salespeople, ranging from TikTokers to LinkedIn influencers, who have mastered the art of delivering valuable insights in a short and digestible format.

TikTok Powerhouses

B2B sales in the digital space requires a knack for connecting with the audience on an emotional and relatable level. TikTokers are setting the pace with their innovative and engaging content. Let's focus on a few pioneers:

Alex Berman (@alexberman)

Alex Berman, VP of Sales at Gong, is a shining example of a B2B salesperson who uses humor and valuable sales insights to stand out. His content not only entertains but also educates his audience on the intricacies of sales intelligence platforms. His witty approach and genuine passion for his work make him a beloved figure in the sales community.

Amanda Russell (@amandanruss)

Amanda Russell, the founder of Rev Genius, is known for her relatable and actionable advice on sales strategies. Through her short-form videos, she breaks down complex sales concepts into easily digestible pieces, which makes her content both educational and engaging. Her authenticity and transparency resonate with her audience, making her one of the most impactful B2B sales content creators on TikTok.

Jill Konrath (@jillkonrath)

Jill Konrath, a sales author and speaker, brings decades of experience to the TikTok stage. She leverages the platform to share insightful takeaways from her books and past experiences, focusing on sales psychology and building trust. Her content is both inspiring and practical, which has helped her accumulate over 140,000 followers. Her long-standing expertise and relatable insights make her a go-to resource for B2B sales professionals.

Beyond TikTok

The world of B2B sales is not limited to TikTok. Other platforms like LinkedIn and Twitter also provide opportunities for sales professionals to connect and share valuable insights:

Kevin Dorsey (@kevdorsey_)

Kevin Dorsey, the head of partnerships at ZoomInfo, has mastered the art of LinkedIn video. He shares engaging sales stories and insights, focusing on building personal connections every step of the way. His authenticity and dedication to fostering meaningful relationships have made him a trusted voice among B2B sales professionals, with over 300,000 followers.

Jake Dunlap (@JakeDunlap)

Jake Dunlap, CEO of Skubana, utilizes short, fast-paced videos on platforms like Twitter and Instagram to showcase the benefits of his e-commerce management platform. His energetic delivery and focus on practical solutions make his content both valuable and entertaining for B2B audiences. His ability to connect with his audience and provide actionable insights has made him a leading voice in the e-commerce sales community.

Marylou Tyler (@marylou_tyler)

Marylou Tyler, a sales development leader at Vidyard, shares the human side of B2B sales. Through her relatable stories and tips for balancing work and life, she resonates with her audience of 10,000 followers. Her content provides a glimpse into the personal journeys of sales professionals, making her a valuable resource for those looking to understand the human aspect of sales.

The Future of B2B Sales Content

The landscape of B2B sales content creation is constantly evolving. Here are some tips to help you identify the B2B sales content creators who resonate with you:

Bonus Tip:

If you are looking for creators in specific industries or niches, utilize hashtags and platform search functions. While some of the most impactful content creators may not have millions of followers, their passion and knowledge can be invaluable. Keep an eye out for those who embrace creativity and authenticity in their short-form video content, as they often offer unique insights and perspectives.

I hope this guide helps you discover the B2B sales video creators who not only captivate your interest but also inspire you with their stories and insights. Happy viewing!