SM Entertainment: Addressing Promotional Failures, Harsh Diets, and Mental Health Concerns
As a leading figure in the K-pop industry, SM Entertainment has faced significant scrutiny in recent years. This article delves into the issues that have arisen, particularly focusing on the management practices, dieting policies, and mental health concerns associated with the company. We will also explore the specific occasions and concerns that have highlighted these problems.
Managing 39 Acts: A Promotional Oversight?
SM Entertainment is no stranger to managing large numbers of artists. The company is currently responsible for 39 musical acts, including group activities, solo careers, and project groups. However, the promotional efforts have faced criticism for neglecting older artists in favor of newer debuts. Let's take a closer look at the issues surrounding this management strategy.
Debuts and Overpromotion
SM Entertainment's recent debut of the girl group aespa in November 2020 marked an eager transition into a new era of music. While aespa has released numerous hits within a short timeframe, the attention given to these new debuts is not evenly distributed. Other artists, including legendary groups like EXO and Red Velvet, have not received comparable promotional efforts. Even with a stable fanbase, these groups have had limited comeback dates in recent years.
For instance, EXO, one of the most successful groups under SM, has not released a new single since November 2019, while Red Velvet's last single was released in early 2020. The lack of regularity in their release schedules suggests a mismanaged promotional strategy that focuses more on newer debuts than established fanbases.
The Impact of Harsh Diets on Idols
The pressure to maintain a certain image and physique has taken a toll on many K-pop idols. SM Entertainment, in particular, has been scrutinized for its strict dieting policies, which can negatively impact the health and well-being of its artists.
Public Outcry and Personal Struggles
The instance of Red Velvet members Seulgi and Wendy being restricted from eating ice cream at a simple outing is a stark example of the draconian measures taken by the company. The manager's aggressive behavior not only affects the idol's physical health but also their mental state. Similarly, cases of idol fans criticizing Wendy for her weight have led to health concerns, prompting her to follow a restrictive diet, which many experts argue is not in her best interest.
Mental Health Concerns and Suicides in K-pop
The K-pop industry has grappled with mental health issues, including cases of suicide. SM Entertainment has been particularly implicated, with a concerning number of cases involving its artists. While many idols have spoken about their struggles with anxiety and depression, the company has not shown sufficient support.
Care and Rest
Simediation in the form of hiatuses is one way to address these challenges. However, the prioritization of career success over mental health is a concerning trend. Idols should be given the care and rest necessary to address these issues. Jennie, a prominent artist, has also advocated for mental health awareness within the industry.
Addressing these issues requires a holistic approach: promoting a balanced diet, offering psychological support, and ensuring a supportive environment for idols. It is only through these measures that the industry can move towards a healthier and more sustainable future.
SM Entertainment has a responsibility to ensure the well-being of its artists, not just their image. As the industry continues to evolve, it is crucial to prioritize the health and happiness of the idols who dedicate their lives to music and entertainment.