Rookie K-pop Groups: The Future of the Industry or Still Growing?
Every era of the K-pop industry gravitates around certain groups that dominate the scene, but the question remains: do rookie K-pop groups currently carry the industry or are they still in a growing phase?
Present Players vs Future Prospects
Some argue that the current staple of the industry is formed by second and third generation groups from 2012 to 2016. BTS, EXO, Twice, Blackpink, Seventeen, NCT, and MonstaX, among others, have maintained their prominence and success, and their fan bases continue to support their growth and comebacks.
On the other hand, many believe that the future hinges on the rising rookie groups like ITZY, TXT, and Ateez. These newer groups, while gaining significant attention and success relatively quickly, still may not surpass the achievements and longevity of the second and third generation groups. Their rapid progression in the industry showcases their potential, but their journeys are not yet complete.
Contributing to the Industry
Rookie K-pop groups, although influential and rising, are still in the process of building a stable fan base and reputation. The groups from 2012-2016, like BTS, Blackpink, and Twice, are the current main contributors to the industry's success. They have established a fan base and reputation that continues to support their continued relevance and success.
While rookie groups are doing well and have shown impressive potential, the senior groups possess a level of fame and established fan base that the rookies need to match. Some newcomer groups like ITZY, TXT, and Ateez, in their second year, have already achieved significant milestones, but the challenge lies in sustaining this progress and matching the legacy built by the older generation.
Current Popularity and Stability
Despite their rising popularity and success, the most prevalent K-pop groups remain those from the third generation. Groups like BTS, Blackpink, and Twice continue to be among the most popular and influential in the industry. New rookie groups are gaining attention and success but have yet to achieve the same level of stability and reputation as their seniors.
Senior groups such as Mamamoo and Red Velvet, despite their rising star power, maintain popularity due to their enduring success and established fan base. Rookie groups are in the early stages of their careers and are still building their legacies in the industry.
Conclusion
The current state of the K-pop industry is dynamic, with both older and newer groups contributing to its success. While future stars like ITZY and TXT showcase great potential, the present foundation of the industry is still built on the success and influence of second and third generation groups. As these rookie groups continue to grow and develop, they may eventually contribute significantly to the industry in the long run.