Reviving MTV: A Proposal for Success

As an experienced SEO professional, specializing in TV and media, I have worked closely with MTV on several hit shows, both on Nick and VH1. My suggestion to MTV and the hundreds of cable-branded television channels is to embrace a new strategy to revitalize their brand and retain the audience that has been shifting towards digital platforms.

Integrating Independent Producers and New Talent

The key to success for MTV in the modern era is to recognize the immense potential of independent producers and new talent. These creators, who have brought us some of the most innovative and engaging content in the past, can play a pivotal role in reinvigorating the brand.

MTV should consider partnering with independent producers who have a track record of success and new, promising talent. By bringing their ideas to life, MTV can create content that resonates with a diverse and younger audience. This approach not only diversifies the content but also brings a fresh perspective to the network.

Vetting and Sharing the Content

While allowing independent creators to produce content, it is crucial to have a vetting process in place. MTV should carefully review the concepts and proposals from these producers to ensure that the content aligns with the brand values and caters to the audience's interests.

Once the content is approved, MTV should utilize a multi-platform revenue sharing and advertising model that includes traditional media (such as Netflix, Amazon, and Sony) and social media platforms. This model will not only enhance the reach of the content but also generate additional revenue streams for both MTV and the independent producers.

Strengthening Relationships with Creators

One of the major challenges facing cable-branded television channels today is the relationship with creators. Current models often do not provide fair compensation or recognition, leading to a lack of enthusiasm and innovation. MTV must learn to behave and treat creators as legitimate business partners. This involves:

Providing competitive compensation Offering opportunities for growth and development Recognizing and rewarding creative contributions

By fostering strong, collaborative relationships, MTV can tap into the innovation and creativity of independent producers and tap into new markets.

Ensuring Content Quality

A veterinary process is essential to ensure that the content is of high quality and meets the standards of the MTV brand. This includes:

Evaluating the narrative and storyline Assessing the relevance and appeal to the target audience Reviewing the production values and technical aspects

By doing so, MTV can maintain its reputation for producing groundbreaking and engaging content.

Expanding Distribution Channels

MTV must explore new distribution channels to reach its audience effectively. This includes:

Partnering with streaming platforms like Netflix, Amazon, and Sony Leveraging social media platforms for additional exposure Incorporating content into existing MTV properties (such as shows, music videos, and events)

By leveraging these platforms, MTV can extend the reach of its content and engage with a broader audience.

Conclusion

In conclusion, the revival of MTV requires a strategic approach that leverages the potential of independent producers and new talent. By integrating these creators into the content creation process, MTV can produce high-quality, engaging content that resonates with its target audience. A vetting process, revenue sharing model, and strong partnerships with creators are essential for the success of this strategy. MTV must also explore new distribution channels to stay relevant and compete in the increasingly competitive media landscape.