Programmatic Media and Development Trends in 2017 and Beyond
Despite the ongoing improvements in traditional advertising schemes, the shift towards more programmatically managed advertising is inevitable. This year and beyond, wersquo;ll see significant advancements in programmatic media, particularly in TV and outdoor advertising. Traditional forms of advertising, including these, are slowly but surely integrating modern technology to enhance reach, targeting, and efficiency.
TV and Outdoor Advertising: Shifting to Programmatic
In 2017, the integration of programmatic technology in TV and outdoor advertising was still in its early stages. The lack of knowledge, high costs, and integration challenges prevented these traditional methods from fully leveraging digital advancements. However, itrsquo;s only a matter of time before these areas see significant transformations. With the increased development of connected TV platforms, such as Roku and Sony PlayStation, TV ads are becoming more programmatically managed. Similarly, offline media and TV attribution vendors will experience a surge in spending from advertisers as they seek more precise data and analytics. Media quality, including transparency, viewability, and brand safety, will continue to be a critical focus in the adtech industry, ensuring that advertisers and buyers trust the results and placements.
Programming Trends in 2017 and Beyond
This is also an exciting time for technologists and developers. The landscape of development languages, frameworks, and tools is expanding rapidly, providing endless opportunities for innovation and improvement. Here are the key programming trends to watch over the next year:
The Latest Version of JavaScript
The latest version of JavaScript is gaining significant traction due to its broader support in popular browsers. Microsoft Edge, leading the pack with nearly 80% feature support, is expected to drive even greater adoption in Chrome and Firefox. As a widely used language, JavaScript will continue to evolve, making it easier for developers to build complex, interactive web applications.
Dominance of Backend as a Service (BaaS)
Backend as a Service (BaaS) is becoming increasingly popular, especially in the enterprise space. These platforms handle the infrastructure and maintenance of back-end services, allowing engineering and operations teams to focus on differentiating their products. BaaS solutions, such as Parse, enable companies to scale their applications more effectively, ensuring that they meet the demands of large-scale operations without the need for extensive in-house development.
Easy Image Management and Deployment
Services like Packer and Docker are revolutionizing how engineers manage and deploy machine images, also known as containers. These tools allow developers to create consistent, reproducible environments that can be easily scaled or replaced. This is crucial for both operations teams and developers, as it simplifies the deployment and management process, leading to more reliable and efficient deployments.
Increased Reliance on Functional Programming Languages
Functional programming languages are gaining more attention as developers seek to improve the scalability and responsiveness of their applications. With functional programming, data immutability and function composition make it easier to build robust, fault-tolerant systems. While object-oriented programming remains relevant, functional programming is likely to gain more prominence, especially in scenarios where faster search results and more accurate calculations are essential.
Shift Toward Material Design and Common UI Patterns
As material design continues to gain popularity, wersquo;ll see a proliferation of new UI design patterns. This aligns with the trend towards creating familiar and consistent user experiences across different platforms. Web UI, in particular, is likely to become more uniform, with a focus on intuitive and responsive designs. By adopting these design patterns, developers can create more user-friendly interfaces that resonate with a broader audience.
Overall, 2017 and beyond are shaping up to be an exciting period for both programmatic media and technology development. As we move forward, expect to see significant advancements and continuities in these fields. Whether itrsquo;s TV or web development, the integration of modern technology will play a crucial role in setting the industryrsquo;s direction.