Pitching a Video Game Based on an Amusement Park: Key Questions and Insights for Success
Wanting to present a video game idea based on an amusement park to the owners of the park? This guide covers the essential questions you should be prepared for, the best elements to highlight, and critical aspects to discuss in your pitch. This article aims to help you craft a compelling narrative that aligns with the park's goals, while also positioning your business model and the unique value of your game.
The Importance of Expertise in Making Video Games
When pitching a video game idea, the first question potential partners will likely ask is about your expertise in game development. They want to ensure that you not only have the skills but also a history of delivering successful projects. A trailer, while impressive, might not be the most effective tool to showcase your talent. A prototype or a more detailed demo will provide a more comprehensive glimpse into your capabilities. Providing demonstrations of your past work, such as references or case studies, will further reinforce your credibility in the eyes of the amusement park owners.
Attracting Revenue and Publicity
Understanding what the amusement park owners are looking for is crucial in your pitch. The two main drivers for them will be revenue and publicity. You need to demonstrate how your game can generate income and how it can enhance their brand. Here are key elements to consider:
Retailing Revenue Model
Explain how you plan to monetize the game. This could include a pay-to-play model, microtransactions, or in-app purchases. Discuss how the game will be sold and the expected revenue stream. For the amusement park owners, it’s important to understand how they can benefit from this revenue, such as through licensing fees or a share of the profits.
Marketing and Sales Strategies
Outline your marketing strategy, including how you will reach your target audience and generate interest in the game. Detail your sales and distribution plans, including any partnerships with app stores or game platforms. Highlight the thought and insight you have put into these elements to ensure they align with the park's goals and audience.
Customer Demographics
Provide insights into your target audience and how they fit with the park’s demographic. Explain how your game can attract and retain players, and how this aligns with the amusement park’s brand. Discuss the estimated number of players and how you have calculated this figure. This will help the owners understand the scale and potential success of the project.
Competitive Landscape
Identify the competition and highlight how your game stands out. Explain what sets your game apart and how it leverages the unique aspects of the amusement park as a setting. This differentiation could come from the theme, gameplay mechanics, or other innovative elements you have incorporated into the game.
Enhancing Brand and Promoting Theme Park Experience
The owners will want to know how your game can enhance their brand and promote their theme park experience. Demonstrate a deep understanding of their brand and how your game can complement it. Discuss the story, characters, and themes that will resonate with their visitors. Show how your game can tie into the real-life experiences visitors have at the park, creating a cohesive and immersive brand experience.
Positioning Your Business as the Ideal Partner
To secure the video game licensing rights, you need to position your business as the ideal partner. Highlight your unique capabilities, past successes, and the value you bring to the table. Address any potential concerns they might have about other developers or publishers and explain why your team is the best choice for this project. Offer a clear plan for collaboration, including timelines, milestones, and a detailed project roadmap. This not only showcases your business acumen but also proves your dedication to delivering a quality game that aligns with their vision.
In conclusion, a successful pitch requires a well-rehearsed and comprehensive presentation. By focusing on your expertise, revenue and publicity models, and the unique value you can offer, you can increase your chances of securing the video game licensing rights. Remember, the owners want to see a clear path to success and how your game can enhance their brand and generate meaningful returns.