Navigating the Los Angeles Acting Industry: Identifying a Suitable Manager

Lifetime is not the time to build a business. The foundations are weak, and like a sandcastle, everything could disintegrate very quickly.

Given the opportunity to represent an 18-year-old daughter via a disorganized talent manager in Los Angeles, many parents might question the suitability of such a partnership. Understanding the nuances between agents and managers, along with the importance of choosing the right manager, is crucial for the long-term success of an aspiring actor's career.

The Difference Between Agents and Managers

The primary distinction lies in the contractual frameworks and level of regulation. Agents, being part of a recognized union (SAG/AFTRA, for instance), are subject to a standardized contract that outlines the responsibilities, remuneration, and performance terms for both parties. This ensures a minimal financial and legal risk when signing with an agent. However, managers operate under a different set of rules; they do not have a direct relationship with the union, nor do they have a standard contract.

Nevertheless, managers are crucial to an actor's career, particularly in navigation, networking, and representation. Therefore, the choice of a manager must be made with caution and informed by thorough research and evaluation.

Key Questions to Ask When Choosing a Manager

Before committing to a manager, it is essential to ensure that both you and your daughter have clear expectations regarding their role and responsibilities. Here are some critical questions to ask:

Will you assist us in finding an agent? If so, do you have a preferred list of agents, and are they the same individuals you already represent? What commission percentage do you charge, and for what work? Are there additional costs, such as residuals or placement fees, associated with your services? Do you provide casting breakdowns, and do you pitch or submit clients for roles? If so, what is the process, and how often can we expect updates? What kind of work do you cover - theatrical, film, TV, commercials, voiceover, print, etc.? Does this align with our interests and goals? What types of roles do you believe she (or he) is right for, and what are some current projects that could be a good fit based on her (or his) type? Do you have any strong relationships with casting directors or offices that align with our interests?

These questions will help you gauge whether the manager has a clear understanding of your daughter's career path and whether they can realistically support her journey.

The Importance of Legal Review

As the previous section emphasized, managers are not subject to the same level of scrutiny and regulation as agents. Hence, it is imperative to have a legal professional review the contract before signing. A manager's contract can vary widely in terms of percentage, exclusivity, and responsibilities. A lawyer can provide a detailed breakdown and ensure that you fully understand all the terms and conditions.

Other Considerations

When evaluating potential managers, consider the following additional factors:

Availability and responsiveness of the manager. Managers who are overly disorganized or unresponsive may not be the best fit. Personal chemistry. A strong and positive relationship with your manager is essential for a successful partnership. Network and reputation. Do they have a solid network in the industry, and what is their reputation among other professionals? Expectations and outcomes. Ensure that the manager aligns with your and your daughter's career goals and has a clear plan for achieving them.

By carefully considering these factors, you can make an informed decision that benefits your daughter's acting career.

Closing Thoughts

Entering into a relationship with a talent manager is a significant step in an aspiring actor's career. The Los Angeles acting industry is highly competitive, and the right manager can make all the difference. By understanding the distinctions between agents and managers, asking pertinent questions, and conducting thorough due diligence, you can help ensure that your daughter is well-represented and on the path to success.

Remember, the choice of a manager is just as important as the choice of an agent, and it is crucial to make an informed decision.