Navigating the Challenges: How Movie Theatres are Adapting to the COVID-19 Pandemic
The ongoing pandemic has affected various sectors, with movie theatres and cinemas taking a significant hit. Despite the challenges, these establishments have adapted to ensure the safety of their patrons while continuing to offer a unique entertainment experience.
Financial Impact and Initiatives
The financial impact of the pandemic on movie theatres has been substantial. Films that were originally set for theatrical release have shifted to streaming platforms, where they can gather a more diverse audience at a lower cost. For example, a single express release movie through a streaming platform costs only $25, making it an appealing choice for families and individuals alike. However, a subscription to a cinema often becomes less worthwhile as the variety of films decreases significantly.
While the facilities remain intact, the demand for new releases has dwindled. Films such as Bill and Ted Face the Music, Ghostbusters Afterlife, and Top Gun: Maverick have not yet seen the light of a cinema screen, leaving many movie goers frustrated and disappointed. Theaters cannot survive solely on a single major blockbuster, such as a Marvel film, especially when the audience is limited due to pandemic conditions.
Adoption of Safety Measures
Despite the concerns about the spread of infections in enclosed spaces, movie theatres are implementing several measures to ensure the safety of their patrons.
Huge Airspace and Ventilation
Cinemas are designed with extensive airspaces, often taller than a normal building, which helps dilute any potential viruses. The reduced movement of people who sit still and watch movies also limits the spread of droplets. These environments are further enhanced by advanced ventilation systems, ensuring that the space remains safe and fresh.
Social Distancing and Crowd Management
Theaters are spacing out seating and managing crowd movement through carefully timed entries and exits. Implementing timed showings and ensuring that patrons leave as soon as their movie concludes helps minimize the chances of crowding. Additionally, the use of hand sanitizer and cleaning procedures between shows play a crucial role in maintaining a hygienic environment.
Marketing and Indie Films
Some cinemas have turned to showing indie films as a way to attract viewers and support emerging talent. The success of indie films like The Dry in regional cinemas showcases the potential of these alternative options. Showcasing indie content can be a win-win for both theaters and audiences, as it diversifies the content and offers something different to watch.
Theatrical Window in Flux
Traditionally, movies would be released in theaters before being made available on DVDs or streaming platforms. However, the pandemic has forced distributors to reconsider this model. Many films are now being released simultaneously in theaters and on streaming platforms, which is impacting the revenue of movie theater owners. This change requires a flexible and integrated approach from both theaters and distributors to ensure a sustainable model for the future.
Conclusion
Cinemas play a crucial role in the entertainment industry, and the ongoing pandemic has made their survival challenging. By adopting safety measures and embracing new business models, theaters can continue to thrive. For those who love the cinematic experience, stepping back into the theater is not just a way to support the industry but also an opportunity to enjoy a unique and enriching experience. So, when it's safe to do so, do support your local cinema and help the industry navigate through these turbulent times.