Mercedes-Benz In-Car Gaming Challenge: Revolutionizing In-Vehicle Entertainment

Mercedes-Benz In-Car Gaming Challenge: Revolutionizing In-Vehicle Entertainment

The In-Car Gaming Challenge is a pioneering competition designed to transform the automotive industry by revolutionizing in-car entertainment. As cars evolve from mere transportation tools to spaces for relaxation, productivity, and entertainment, this challenge aims to push the boundaries of what’s possible within the confines of a moving vehicle.

Revolutionizing Car Entertainment

The In-Car Gaming Challenge is an international competition focused on finding the best gaming ideas for passenger cars, buses, and mobile apps. This initiative aims to engage gamers, developers, interaction designers, and students in creating innovative concepts that can be integrated into the future of automotive interiors.

ESL as a Cooperation Partner

Achieving a blend of luxury and innovation, Mercedes-Benz, in collaboration with ESL (Electronic Sports League), is pushing the envelope in in-car entertainment. The luxury of private time and space within a vehicle aligns perfectly with the concept of autonomous driving. By placing people at the center of their design philosophy, Mercedes-Benz aims to create environments that provide value beyond traditional transportation needs.

Networked Gaming Experiences

The potential of in-car networking is vast, as seen in Daimler's recent demonstration featuring the integration of the game SuperTuxKart with the CLA’s steering wheel. This innovative approach allows gamers to control the in-game kart using the vehicle’s actual steering inputs, seamlessly blending in-car and in-game experiences. Such advancements open up new possibilities for interactive entertainment within the car’s interior.

Categories and Ideals

The challenge is divided into three categories: passenger cars, buses, and mobile apps. Entries are sought for games that can be played while the car is parked or while the vehicle is in motion. Future self-driving cars are also within scope, allowing for creative gaming experiences that adapt to the evolving landscape of autonomous travel.

Competition and Prizes

Applications are open to gamers, developers, interaction designers, and students, both as individuals and as startups with up to five participants. Participants can submit ideas that range from entertainment to educational purposes, blending traditional gaming concepts with innovative solutions. The judging panel includes ESL, known for its expertise in electronic sports, ensuring high standards of competition.

Final Outcome

The best idea from the challenge will not only receive recognition and rewards but also the opportunity to be developed further by Daimler AG through a six-month pilot project. This development phase aims to identify which concept has the greatest potential to be realized as a vehicle feature or as a Mercedes-Benz app. The ultimate goal is to integrate these ideas into the luxury automobile experience, enhancing both functionality and entertainment.

Conclusion

The Mercedes-Benz In-Car Gaming Challenge stands as a bold step in redefining the automotive experience. By tapping into the realms of gaming and technology, Mercedes-Benz is paving the way for a new era of in-car entertainment. Through this challenge, they aim to harness the power of creativity and innovation to create a more engaging and enjoyable future for all car enthusiasts.

As the deadline for ideas is from March 22 to May 16, 2019, now is the time for gamers, developers, and enthusiasts to submit their ideas and contribute to this exciting initiative.