Understanding Kamal Hassan’s Strategic Move
Kamal Hassan, a renowned Indian actor and politician, has recently signed up to host the popular reality TV show, Bigg Boss. This decision comes at a time when he is also actively engaging in political activities, which raises questions about his motivations for taking on this hosting role. This article delves into the possible reasons behind Kamal Hassan’s decision to host Bigg Boss and evaluates if it aligns with his strategic goals or simply represents a lucrative financial opportunity.
Opportunities to Connect with Society
One of the primary reasons Kamal Hassan might have chosen to host Bigg Boss is the opportunity to connect with all levels of society via television. Hosted by Star Plus, Bigg Boss is a platform that brings together people from diverse backgrounds, allowing Kamal to interact with the masses in a more inclusive setting. Through the show, he can shape public opinion, foster understanding, and influence societal narratives.
A Platform to Verbalize Political Perspectives
Kamal Hassan has been open about his political aspirations, and hosting Bigg Boss provides him with a subtle platform to express his political viewpoints. Contrary to direct political engagements, hosting a reality TV show allows Kamal to subtly convey his messages and ideologies to a large audience. This approach can be more effective than formal political campaigning, as it taps into the show's massive viewership and relatability.
Press Time and Media Attention
The term "press time" refers to how the media and public attention can be diverted towards Kamal Hassan through his involvement in Bigg Boss. Any star actor or public figure who is associated with a trending show like Bigg Boss is likely to receive increased media coverage and public interest. This heightened exposure can be beneficial for Kamal's political career, as it can help him build and maintain a positive image in the eyes of the public.
Financial Incentives
Perhaps the most compelling reason behind Kamal Hassan's decision to host Bigg Boss is the financial aspect. Reports suggest that Kamal will be earning a staggering 80 crores (approximately $10 million) for hosting the 110-day show. In today's volatile economic environment, such a substantial financial reward is hard to pass up, especially for someone like Kamal who has faced financial losses in recent movie productions and has spent considerable resources on running his political party. The allure of such lucrative earnings cannot be ignored.
The Addictive Quality of Reality TV
Another implicit factor is the addictive nature of reality TV shows. Bigg Boss, like many such shows, captivates viewers with its drama, intrigue, and human drama. Many people, including Kamal's class mates, continue to watch such shows even when they are not available to do so. This engagement can create a loyal audience base that Kamal can leverage for both entertainment and political purposes.
In conclusion, Kamal Hassan’s decision to host Bigg Boss can be seen as a strategic move that aligns with his multi-faceted goals. By connecting with society, expressing political views, attaining press time, securing significant earnings, and tapping into the addictive nature of reality TV, Kamal is ensuring a multi-faceted approach to achieving his objectives. Whether this decision is ultimately a masterstroke or a purely financial move remains to be seen, but it certainly showcases Kamal's adaptability and strategic acumen.