Josh Brolin's Impact in 'Avengers: Infinity War' and 'Avengers: Endgame'
The trailer for 'Avengers: Infinity War' back in 2017 was met with a wave of anticipation. The film promised an epic saga where Thanos, the tyrannical villain, would be the central figure. As the title character, Josh Brolin's portrayal of Thanos was drug-gnarled, villainous, and deeply compelling. Yet, it is often forgotten that even without Robert Downey Jr., 'Avengers: Infinity War' would still have been a monumental film solely because of Thanos and Josh Brolin's performance.
The Progressive Role of Thanos
Unlike the other heroes in the Marvel Cinematic Universe (MCU), who saw minor character development, Thanos was a towering antagonist. His character arc was meticulously crafted to gradually and seamlessly bring the audience into his mindset. The script is designed with a deep analysis of Thanos, showing his logical journey, past traumas, and motivations. From his early ambitions as a protector of the universe to the destructive journey that led to his assassination bid on Earth, these aspects were portrayed with an unrelenting intensity.
Despite the prevailing presence of Marvel's heroes like Iron Man, Captain America, and Doctor Strange, the narrative is consistently anchored by Thanos. This is evident at the very beginning and end of the film, with Thanos introducing himself both at the start and settling the narrative with his presence in the finale.
Screen Time and Box Office Performance
Over two and a half hours of screen time, Thanos garners more airtime than any other character in the film. This is no small feat, especially considering that the film is a collaboration of multiple captains of the MCU. This level of focus is exceptional and distinctly showcases the impact of Josh Brolin's nuanced performance.
Moreover, the critical reception of 'Avengers: Infinity War' speaks volumes on how audiences and critics alike were captivated by Thanos. The character's arc is not just a plot device but a pivotal moment in MCU history that redefined villainy in popular cinema. By the time Thanos became a household name, the hype was undeniable, and audiences were invested in his character's journey beyond just his physical vendetta.
The Business Perspective
Marvel Studios, as a part of the massive Disney conglomerate, makes decisive business decisions to maximize their profits. 'Avengers: Infinity War' is a prime example of such a decision. Disney's marketing strategies focus on the core Marvel Superheroes, who have built fan bases over a decade. Thanos, despite his importance, cannot overshadow Star-Lord, Black Panther, or Captain America. This balance ensures a unified marketing campaign across various entertainment outlets, including film, video games, print media, licensed merchandise, and theme parks.
In 'Avengers: Endgame,' the film takes a step back, focusing on the protagonists. This narrative shift can be attributed partly to the enduring impact of 'Avengers: Infinity War.' The script and direction returned to the heroes, giving them a stage to shine. It is a clever and strategic decision that ensures viewers are not left wanting from any side of the battle.
A Personal Note
While many arguments and counter-arguments exist, there is a growing appreciation for the art and nuance of Josh Brolin's performance in 'Avengers: Infinity War.' The critical response and the film's success only underscore the impact of this character and actor. His portrayal of Thanos is not just memorable but it has left an indelible mark in cinematic history.
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