Is the K-pop Group Twice's Popularity Decreasing in 2020: A Comprehensive Analysis

Discussion around the popularity of K-pop groups often brings up the topic of Twice. Fans and critics alike have debated whether Twice is losing their popularity, especially in the wake of the rise of groups like Blackpink and BTS. This article delves into the question of whether Twice's popularity is truly declining, providing an in-depth analysis based on various metrics and observations.

Understanding the K-pop Industry Landscape

The K-pop industry is complex, and each group faces different challenges and levels of visibility. It's important to consider the market dynamics when evaluating the popularity of a group like Twice. BTS and Blackpink, with their extensive international promotion, naturally draw more global media attention and fan engagement. Conversely, Twice has continued to grow their fanbase primarily through word-of-mouth promotion and consistent, sincere performances.

TWICE's Consistent Sales Performance

One of the most reliable indicators of a K-pop group's popularity is album sales. According to official figures, TWICE continues to lead the charts as the best-selling girl group from 2015 to 2019. This is evident from Gaon, the official music chart company in South Korea, revealing that their albums have been selling steadily. Despite facing less media hype in Western markets, TWICE has maintained a strong fanbase and consistent sales growth.

Twice's Impact on Their Fans and Audience

The popularity of a K-pop group isn't solely measured by album sales. The group's impact on their audience and the broader fan community is equally significant. TWICELIGHTS, the fan club for Twice, has grown immensely in popularity. Their successful worldwide tours, with sold-out tickets and minimal promotion, demonstrate the fans' strong support. Additionally, TWICE's decision to openly address Mina's sudden anxiety and mental health issue added to their reputation as a group that cares about their members' well-being, something that resonates deeply with their fans.

Word-of-Mouth Promotion vs. Media Hype

Another critical aspect to consider is the promotion strategy of TWICE. Unlike some groups that heavily rely on media hype and paid promotions, TWICE has built their fame through word-of-mouth. Fans share their love for the group on social media, and their middle and piggyback appearances continue to bring them popular acclaim. This organic growth indicates a genuine appreciation for the group, rather than a temporary spike in popularity driven by fleeting marketing campaigns.

Conclusion

In conclusion, TWICE is not losing their popularity. While they may not receive the same level of media coverage as groups like BTS and Blackpink, their consistent album sales, devoted fanbase, and sincere commitment to their fans and members demonstrate the enduring appeal of TWICE. Their focus on word-of-mouth promotion and genuine engagement with their audience is a testament to their unwavering dedication to their craft and their fans.

So, it's clear that TWICE's popularity is not decreasing, but they are certainly not increasing as rapidly as other groups due to the current industry dynamics. It is this nuanced understanding that helps fans and analysts alike to appreciate the true extent of TWICE's influence and success in the K-pop industry.