Is the Controversial Christmas 2017 Ad by Suburban Express a Reflection of Prejudice?
The University of Illinois at Urbana-Champaign, a prestigious academic institution known for its diverse and inclusive campus, occasionally faces scrutiny over its interactions with various entities on campus. One notable instance occurred in 2017 when Suburban Express, a local transportation service, released a Christmas advertisement. This ad quickly garnered criticism and raised concerns about potential prejudice against people of Asian descent.
Background on Suburban Express
Suburban Express, a public transportation company serving the Champaign-Urbana area, has a history of facing criticism from students and locals alike. Since at least 2000, the service has been known for its controversial policies and practices. For instance, there have been instances where individuals holding valid tickets were refused boarding, leading to public discontent and confrontation.
The 2017 Christmas Ad Controversy
The 2017 Christmas ad, which featured a mocking depiction of Asian individuals, was met with widespread outrage. Students and alumni, particularly those from Asian backgrounds, felt that the advertisement perpetuated stereotypes and fostered an unwelcoming environment on the campus. The ad included caricatures and demeaning representations, which many found offensive and reflective of systemic prejudice.
Impact on Campus Climate
The controversy had a significant impact on the campus climate. Numerous students and faculty members expressed their dismay and concern. Student groups launched campaigns to raise awareness and demand an apology from Suburban Express. Social media platforms were filled with discussions and petitions urging the university to hold the transportation service accountable for the offensive content.
Continued Issues with Suburban Express
The backlash against the 2017 ad was not an isolated incident. Suburban Express has long been criticized for its treatment of passengers, particularly in situations where tickets were involved. Incidents such as preventing individuals with tickets from boarding have been documented and reported, tarnishing the company's reputation and contributing to a long-standing hostile environment around campus transport services.
Alternatives and Support
In response to these issues, many students and faculty at the University of Illinois embraced alternative transportation options. The campus community actively encouraged the use of other services, such as carpooling, biking, and walking. Personal commitments to supporting alternative services have also been prominent. For example, individuals who owned cars refrained from using Suburban Express and made a conscious effort to give rides to others, contributing to a wider shift in transportation choices.
Conclusion
The 2017 Christmas ad by Suburban Express serves as a stark reminder of the ongoing challenges in addressing prejudice and stereotype perpetuation within the campus and broader community. While the university administration has not officially addressed the issue, the active engagement of students and faculty has played a significant role in shaping a more inclusive and supportive environment. As Suburban Express continues to operate, it is crucial to monitor its actions and ensure that it aligns with the values of the university and its students.