Is Modern NZ and Australian Television More Cringey than Before?

Over the past few years, there has been a noticeable decline in the quality of television programming produced in New Zealand and Australia. This decline, which has garnered significant attention in recent discussions, can be traced back to a combination of economic and advertising pressures. This article delves into the factors contributing to this trend and examines the current state of TV shows in both countries.

Economic and Advertising Pressures

From an economic standpoint, producing high-quality television that tells groundbreaking stories is significantly more expensive. This reality has led production companies to prioritize cheaper, more commercial content that caters to a broader audience. For instance, popular shows like The Bachelor and The Bachelorette appeal directly to a younger demographic and, in New Zealand, are sponsored by well-known brands such as KFC. These partnerships not only align with advertisers' objectives but also generate considerable revenue. Consequently, when it comes to commercial networks in both countries, reality TV reigns supreme.

Reality Television in Australia

Commercial networks in Australia boast an impressive array of reality TV programs. For instance, The Block on Channel Nine, Big Brother on Channel Seven, and The Masked Singer on Channel Ten are just a few examples of programs that have become cultural phenomena. These shows often focus on dramatic storylines and compelling personalities, creating a sense of spectacle that keeps viewers engaged.

Reality Television in New Zealand

While New Zealand's market is not as saturated with reality TV, the landscape is still dominated by dating shows like The Bachelor and The Bachelorette. Additionally, home renovation and architectural shows, such as Grand Designs, hold a strong following. However, the more recent addition of The Casketeers on TVNZ1 highlights a slight diversification in content but still maintains a reality TV focus.

The Changing Nature of Television

Another factor contributing to the cringe factor in modern TV is the emphasis on advertisement clutter. In New Zealand, for instance, there are two major "Breakfast" programs: one on TV1 and another on TV3. These three-hour shows are often little more than showcases for individual personalities, with less focus on genuine entertainment. This contrast sharply with the original intention of television as a platform to 'entertain, inform, and educate.'

The Adverse Impact on Program Quality

The pervasiveness of advertisements is particularly egregious in New Zealand. Many viewers, including myself, find the repetitive nature of promotional segments for future programs to be highly irritating. In some cases, these segments are the sole highlight of a program. This trend not only diminishes the viewing experience but also reflects a broader shift in how television is consumed and marketed.

Overall, while the landscape of New Zealand and Australian television has evolved, the shift towards more cringeworthy content is a significant concern. Ensuring that media remains engaging, entertaining, and informative is crucial for both producers and audiences. As viewers, we must advocate for higher standards to ensure that the programming we watch is both of high quality and truly reflective of the cultural and societal values of New Zealand and Australia.