Is It Better to Make an Ad Through Facebook Than Simply Promoting the Same Post on Instagram?
When it comes to marketing your brand or content, the age-old question often lingers: Is it better to create an ad through Facebook's Ad Manager or to simply promote the same post on Instagram?
Understanding the Basics of Instagram Promoted Posts
Typically, if you promote a post on Instagram, the primary goal is to boost engagement for that specific post. Facebook's algorithm will display this ad to users who are more likely to like, comment, or share your promoted post. This approach is suitable for increasing immediate engagement but might not be enough for broader, more specific marketing goals.
Expanding Your Ad Capabilities with Facebook Ad Manager
When creating ads through Facebook Ad Manager, you have more flexibility and accessibility to a wider range of campaign objectives. Beyond boosting engagement, you can pursue objectives such as maximizing unique reach, driving video views, generating website traffic, and even achieving specific conversion goals. These options allow for a more comprehensive marketing strategy that aligns with various business objectives.
Better Audience Targeting with Facebook Ad Manager
One of the key advantages of using Facebook Ad Manager is the enhanced ability to target your audience. Ad Manager offers granular controls over who sees your ads, enabling you to reach a more precise and relevant audience. You can set parameters based on demographics, interests, behaviors, and more, ensuring that your ads are seen by individuals who are most likely to be interested in your content or products.
Customizing Your Ads with More Control
Another significant benefit of using Facebook Ad Manager is the flexibility you have in customizing your ads. You can adjust the ad placement, choose the best audiences, and monitor performance more closely. This level of control allows you to optimize your ads for better outcomes, such as higher conversion rates or increased brand awareness.
Why You Should Always Use Facebook Ad Manager
If you are considering just promoting a post on Instagram by using the 'boost post' button, the answer is typically no. While this method is useful for short-term engagement, it has limitations when it comes to setting broader marketing goals. However, if you are planning to create an ad through Facebook Ad Manager, then the answer is emphatically yes. Ad Manager is essentially the only way you should be creating ads, as it provides unparalleled flexibility and control over your marketing efforts.
Conclusion
In conclusion, while both Instagram and Facebook can be powerful marketing tools, the vast array of options and control offered by Facebook Ad Manager make it the superior choice for almost all marketing campaigns. Whether you are focusing on broader reach, specific goals, or detailed audience targeting, Ad Manager delivers the features and flexibility needed to optimize your marketing efforts and achieve your business objectives.