Is Disney’s Acquisition of Marvel, Lucasfilm, and 20th Century Fox a Cause for Concern?
Disney’s recent acquisitions of Marvel, Lucasfilm, and 20th Century Fox have sparked considerable debate and discussion in the entertainment industry. On one hand, these acquisitions have undeniably propelled the companies into commanding positions within their respective genres. However, the sheer scope of Disney’s control raises questions about potential monopolization and the impact on original storytelling.
Iconic Successful Franchises
MARVEL AND STAR WARS are arguably two of the most iconic and successful franchises in the history of entertainment. Marvel’s roster of characters and iconic superheroes have captured the hearts of audiences worldwide, while Star Wars has been a cultural phenomenon since its inception. Additionally, 20th Century Fox has boasted a string of critically acclaimed and commercially successful films, particularly with its Deadpool franchise.
Financial Investment and Creative Assets
Disney has invested billions into these creative assets, which can saturate the market and overshadow other studios. While there is a self-serving belief that Marvel Studios excels in creative achievements, it is worth noting that the economic success of these films cannot be understated. The Marvel Cinematic Universe (MCU) alone has grossed over $71 billion from the global box office, while Deadpool 2 added an additional 715 million dollars to that figure. Stars Wars films have also seen remarkable financial success, with models like The Force Awakens grossing over 2.8 billion dollars worldwide. This significant investment not only reflects the demand for these franchises but also their potential to drive narrative bubbles within the entertainment market.
Creating a Narrative Bubble
The immense success of Marvel Studios and its creative assets can create a bubble within the market. The general audience, which constitutes the majority of the MCU’s box office success, often has a different perspective than dedicated fans. Many films within the MCU, such as Captain Marvel, have received mixed reviews despite financial success. This phenomenon can be attributed to the audience forming opinions based on online discussions rather than personal viewing experiences.
It’s important to recognize that the average global audience may not always align with the opinions of dedicated fans. The MCU, while highly successful, has not consistently received favorable reviews. This can be seen in the average viewings of MCU films, which, when averaged, can often be considered merely average. The term “cash grab” is sometimes used to describe the way major studios approach these franchises, suggesting that financial gain is prioritized over creative integrity.
Arrogance and Monopolization
The sheer amount of financial and creative resources at Marvel Studios’ disposal, thanks to Disney, has led to some concerns about monopolization and the impact on original storytelling. Kevin Feige, who leads Marvel Studios, may be the face of the creative process, but it is ultimately Disney that must answer to its shareholders. This duality can create a tension between the desire to innovate and the pressure to maintain financial stability and shareholder satisfaction.
While Marvel Studios certainly thrives on the presumption that its product is superior to others, it is essential to acknowledge that other studios, such as Warner Bros., have their own creative assets, including the DC Universe. Warner Bros. may not have matched the financial performance of the MCU consistently, but their films, particularly those within the DECU, often receive critical acclaim and significant box office success. This balance is crucial in maintaining a dynamic and competitive entertainment industry.
Critical Perspective
Ultimately, while the success of these franchises is undeniable, a critical perspective is necessary. The investment in creative assets by Disney is significant, but it is not the only factor contributing to the success of MCU films. The ability to create a narrative bubble and the potential overproduction of sequels and adaptations raise concerns about maintaining the quality and originality of the storytelling. Presumption and arrogance, while they may drive success in the short term, can also lead to a decline in creative quality over time.
While I appreciate the dedication and creativity of Marvel Studios, it is important to acknowledge that the financial success of these franchises does not automatically equate to creative superiority. The industry should strive for a balance that values both financial and artistic integrity.