How to Obtain TRP Ratings for Tamil Channels: A Comprehensive Guide
Understanding the TRP (Television Rating Points) ratings of Tamil channels can provide valuable insights into their viewership and performance. This article will guide you through the process of finding TRP ratings for Tamil channels and other relevant information.
Where to Find TRP Ratings for Tamil Channels
There are several reliable sources you can consult to obtain TRP ratings for Tamil channels. These sources include:
BARC India
BARC India is the primary organization that measures television ratings in India. Their website often publishes weekly reports that include TRP ratings for various channels, including Tamil ones. To access these reports, visit their official website and navigate to the section that provides weekly TRP updates.
Media Websites
Websites like TelevisionPost, BizAsia, and others frequently report on TRP ratings and provide analysis of viewership trends for different channels. These websites are great sources to stay updated on the latest TRP data and insights.
Social Media and News Outlets
Follow social media accounts of media analysts and news outlets that cover the television industry. These accounts often share updates on TRP rankings and other relevant information. Some notable accounts include @mediaanalyst and Television Research on YouTube.
Industry Reports
Market research firms often publish detailed reports on television viewership, which may include TRP data. These reports are useful for understanding long-term trends and comprehensive viewership analysis.
YouTube Channels
There are several YouTube channels dedicated to media analysis that regularly discuss TRP ratings and trends. Channels like Television Research and News Analysis provide in-depth insights and analysis.
Understanding the TRP Rating Data
TRP ratings are essential for media agencies and advertisers to measure the effectiveness of their content. However, it's important to note that you won't find raw TRP data directly on the BARC website. Instead, you may find information on GRP ( Gross Rating Points), which is the sum of TRP data.
GRP Data on BARC Website
BARC's primary focus is on collecting TV audience measurement data. Through their software, media agencies can obtain the TRP of individual programs. The BARC website mainly provides GRP data, which is the summation of TRP for different programs.
BARC India and Other Key Resources
BARC India measures TV data from all Indian channels, including Tamil channels. For the most accurate and up-to-date TRP ratings, you can refer to the following sources:
BARC India Website TAM Media ReportsFor instance, BARC Week 47 Report indicates that Sun TV maintains its pole position across genres, indicating its strong TRP ratings. Top Tamil TV Channels and Serials of December 2015 by BARC TRP Ratings (Week 48) provides a detailed view of the performance of Tamil channels during that period.
Limitations and Findings
It's important to note that TAM data, which is a more detailed and comprehensive analysis of TV ratings, is not available to the public. Only those who have subscribed to TAM as advertisers or producers can access this data.
Conclusion
Obtaining TRP ratings for Tamil channels involves leveraging a variety of data sources, including BARC India, media websites, and industry reports. By regularly monitoring these sources, you can stay informed about the viewership trends and rankings of Tamil channels. Understanding these ratings will help in making informed decisions, especially for advertisers and media agencies.