How to Approach a Brand as an Influencer: A Comprehensive Guide

If you've been tagging brands in your posts, discussing their products, and expressing your admiration for their work, it's natural to want to take things to the next level. In this guide, we'll explore how to pitch a brand and collaborate with them on a more formal basis.

Direct Contact Through Instagram and LinkedIn

Instagram and LinkedIn are powerful tools to get your message across to a brand’s social media team. You can easily drop a message requesting the email address of the PR team on Instagram. To make this process effortless, here’s how you can do it:

Instagram: Tag or comment on the brand's post, asking for their PR team’s contact information. LinkedIn: Search for the brand and check their company page. Look for the 'Contact Us' or 'About Us' section to find the PR team's email address.

These direct contacts can be your gateway to building a professional relationship with the brand.

Utilizing Influencer Platforms for Your Advantage

There are numerous platforms designed specifically for connecting influencers with brands. Tools like:

Viral Pitch Social Book Social Blade Influencermarketing Hub HypeAuditor

Each of these can help you find the right influencers in your niche. Here's how to use these platforms to your advantage:

Viral Pitch: Use this platform to pitch brands to influencers and see if they are interested in working together.

Social Book: This can be a great resource for finding the contact information of influencers and brands.

Social Blade: Analyze the performance and reach of influencers to make informed decisions.

Influencermarketing Hub: Search for influencers based on your brand's values and target audience.

HypeAuditor: Use this platform to verify the authenticity of an influencer's audience and engagement.

The Art of Seeking Out Influencers

If there are influencers in your niche that you would like to work with, you can approach them directly. Here’s what you need to consider:

Deliver Value: Understand the influencer's audience and tailor your pitch to offer them something of value. This could be a product trial, exclusive discounts, or co-creation opportunities. Follow Up: After sending your products or services, follow up politely to check if they are interested in working together. Payment: Influencers with larger followings and higher engagement may require a financial compensation. Determine whether you can afford to pay an influencer or if your services are sufficient to form a mutually beneficial relationship.

Additionally, you can use Instagram search to find micro-influencers by searching for specific hashtags and locations. This can help you find influencers to work with for less money or to send them your products or services.

Conclusion

Pitching a brand as an influencer involves careful planning and execution. Whether you choose to reach out directly on social media platforms or utilize specialized influencer marketing tools, the key is to build a strong, mutually beneficial relationship. By following the steps outlined in this guide, you can navigate the world of influencer marketing with ease and success.