Filing a Case Against TV Advertisements: A Comprehensive Guide

As consumers, we have the right to report misleading advertisements to the appropriate authorities. This guide will walk you through the necessary steps and provide a detailed understanding of how to file a complaint against TV advertisements that violate advertising standards.

What is a Misleading Advertisement?

A misleading advertisement, as defined, refers to any promotional material, including those on television, radio, newspapers, banners, posters, handbills, or wall writings, that misrepresents the nature, characteristics, qualities, or geographic origin of goods, services, or commercial activities. This misrepresentation is done to deceive or mislead consumers in some way.

Step-by-Step Guide to Filing a Complaint

Registering a Complaint

Steps to register a complaint against misleading advertisements:

One-time Registration: Visit the official web portal of the Department of Consumer Affairs (DoCA) and follow the instructions for registration. Use a login link to sign up and verify your registration through email or mobile to create a unique user ID and password. Logging In: Once registered, log in using the user ID and password you created. Navigate to the complaint submission form within the portal. Filling Out the Details: Fill in all the required details. If available, attach necessary audio, video, or photographic evidence.

By registering and submitting a complaint, you play a crucial role in safeguarding consumer rights and ensuring that misleading advertisements are removed from the airwaves.

Tracking the Status of Your Complaint

After submitting your complaint: Log in to your user ID and password through the official web portal. Check the status of your complaint. The portal usually provides real-time updates on the progress of your complaint.

This feature allows you to stay informed about the actions taken by the authorities and ensures transparency in the complaint resolution process.

Expected Action on Your Complaint

Your complaint will be forwarded to the appropriate authorities for necessary action. These authorities include Government Departments, Self-regulating Authorities, and Ombudsmen. They will take appropriate measures against misleading advertisements, ranging from modifying the content to removing it completely from airwaves.

Conclusion

By taking the time to file a complaint against misleading advertisements, you contribute to a more transparent and ethical advertising environment. Follow the steps outlined in this guide to ensure your voice is heard and your concerns are addressed.

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