Why Are Universities Hosting Courses on Famous Pop Stars like Beyoncé and Taylor Swift?
In recent years, universities across the globe have started offering courses on famous pop stars such as Beyoncé and Taylor Swift. This trend has sparked discussions and debates about the relevance and value of such courses. While it might seem like a whimsical addition to the curriculum, these courses can provide valuable insights into modern culture, business, and society.
The Case of Queen’s University, Kingston
Queen’s University in Kingston, Ontario, in Canada, offers a Business Law course on Taylor Swift. The course focuses on the financial and legal aspects of her music career, including how she draws huge record-breaking crowds and the economic impact of her concerts. This approach highlights the intersection between pop culture and business, making it an engaging and practical subject for students.
Interdisciplinary Teaching Methods: A Broader Perspective
It is important to recognize that these courses often serve as a gateway to broader academic discussions. For instance, a class might use pop star careers as a case study to explore themes such as marketing, branding, and the impact of social media on public figures. Additionally, courses like the one offered at the University of British Columbia (UBC) may use popular works like the Song of Ice and Fire series to examine the role of medieval themes in contemporary popular culture. By using these popular hooks, universities can engage students and draw attention to more profound academic topics.
Contextualizing Canadian Contributions
It's interesting to note that Canada, the birthplace of renowned cultural theorist Marshall McLuhan, has a rich history of integrating interdisciplinary teaching methods. McLuhan converted the field of English literature to the study of advertising copy, demonstrating the power of integrating different disciplines to gain a more comprehensive understanding of the cultural landscape. Similarly, using pop culture as a lens for academic inquiry can help students connect theoretical concepts with real-world phenomena.
Arguing the Relevance
While some might view these courses as a frivolous addition to the curriculum, they offer several valuable benefits. First, they encourage critical thinking and analysis by applying theoretical knowledge to real-world examples. Second, they make learning more relatable and engaging for students, potentially increasing their interest in and retention of academic material. Lastly, they provide a platform for students to explore the complex and dynamic relationship between pop culture and society, which is a crucial aspect of the contemporary world.
The Future of Academic Study
The trend of offering courses on famous pop stars is likely to continue as a means to bridge the gap between theory and practice. As society continues to adapt to the rapid changes brought about by technology and globalization, academic institutions will need to remain innovative and inclusive in their approaches. By incorporating popular culture into their curricula, universities can foster a more engaged and knowledgeable student body, preparing them for the challenges and opportunities of the 21st century.
Ultimately, while the idea of a class on Beyoncé or Taylor Swift might seem absurd to some, these courses can offer valuable insights and perspectives that are worth examining. The only ridiculousness lies in dismissing the potential learning value of such interdisciplinary approaches.