Enhypen’s Lineage: BELIFT Lab vs. Big Hit Entertainment
The origin of Enhypen, one of the world's most popular K-pop groups, has been a point of discussion. Many fans are curious about whether they are under BELIFT Lab or Big Hit Entertainment. To clear this mystery, let’s delve into the details provided by the sources themselves.
BELIFT Lab: A Unique Partnership
Intro and Joint Venture
Belift Lab is a unique label established jointly by CJ ENM and HYBE, now known as Big Hit Entertainment. Its primary goal is to develop idol groups specifically for the global market. The label aims to not only promote K-pop but also to redefine and innovate the traditional label business model.
In November 2020, Enhypen became the first group under this label, making it a significant milestone in the K-pop industry. Belift Lab’s mission is to cultivate talent that resonates with a diverse global audience, contributing to the mainstreaming of K-pop.
Management and Training Setup
Managed by Belift Lab
Despite the joint creation by CJ ENM and Big Hit, it's important to note that Belift Lab itself manages the groups and trainees under its label. The company operates as a subsidiary under Big Hit Entertainment, focusing on the specific goals set for the K-pop industry.
This setup allows Belift Lab to have a unique approach to artist development, blending practices from both CJ ENM and Big Hit Entertainment. It provides a clear structure for managing and training the groups under its label, including Enhypen.
Online Auditions and Entry
Online Auditions and Group Formation
Enhypen’s journey began through an online audition organized by Big Hit Entertainment and CJ ENM. Through this audition process, the group was formed before becoming part of Belift Lab. The mention of Belift Lab in Enhypen's videos is due to Belift Lab’s role in forming the group and shaping its identity.
It’s important to understand that while Enhypen is currently under Belift Lab, their insemination into the K-pop industry was primarily facilitated by Big Hit Entertainment, which manages their overall career and global presence.
Conclusion
In summary, Enhypen is under BELIFT Lab, which is managed and operated under the umbrella of Big Hit Entertainment. The joint venture between CJ ENM and Big Hit Entertainment has created a unique path for Enhypen, allowing them to stand out in the K-pop industry by targeting a global audience and innovating the label business model.
The detailed information provided by both companies clarifies that Enhypen’s lineage is rooted in Big Hit Entertainment, with Belift Lab playing a crucial role in their formation and initial stages of development.
Thus, for fans and enthusiasts interested in the origins and current status of Enhypen, it is clear that they are indeed under Big Hit Entertainment, while their formation and initial management were facilitated by Belift Lab.