Disney's Decision to Retheme Splash Mountain: A Nostalgic Loss or Smart Business Move?
Why is Disney retheming Splash Mountain?
Disney's decision to retheme the beloved attraction, Splash Mountain, is a complex move that reflects both a shift in societal values and a business strategy centered on appealing to a wider audience. The ride, currently themed around the folk tales of Joel Chandler Harris, has been a staple of Disneyland and Disney World since the 1970s. However, the themes and narrative elements of these stories, collected through the perspective of a white writer, are now viewed as politically incorrect and culturally sensitive.
The Changing Political Climate
The change in thematic content is largely driven by the evolving political climate and the increasing emphasis on diversity and inclusion. The stories compiled as if told by "Uncle Remus," a fictional elderly black man, were deemed appropriate in the early 20th century but are now considered offensive and problematic by many. This has led to a reconsideration of how such stories and characters are portrayed in modern entertainment, particularly in large-scale, consumer-driven environments like theme parks.
The Role of Song of the South
While Song of the South itself is not directly referenced in the storyline of Splash Mountain, the film's presence is felt in the park's ambiance. The controversial film, which Disney has deliberately avoided mentioning despite its historical significance, adds a layer of complexity to the retheming decision. Even though Princess and the Frog, the current cultural choice for the new theme, is a well-loved story, some see it as an attempt to sanitize the ride and cater to a politically correct audience.
Business Decisions and Public Sentiment
Disney's move to retheme Splash Mountain is also seen as a strategic business decision aimed at appealing to a more diverse audience, particularly those on the left. The newer theme park attractions like Princess and the Frog fit the current cultural and demographic trends. However, this decision has sparked controversy and nostalgia in many long-time fans of the ride, who see it as a soulful loss of a cherished piece of amusement park history.
The Impact on Visitors
The retheming of Splash Mountain to Princess and the Frog has had a significant impact on visitors. Some former patrons, like the individual quoted, express that this change has significantly diminish their experience. The nostalgic value of the original ride, with its unique setting and story, is being replaced with a new, more contemporary one. This has led to a sense of loss and frustration among those who enjoy the more traditional aspects of the ride and its themes.
Conclusion
The retheming of Splash Mountain to Princess and the Frog is a multifaceted issue that embodies the tension between preserving the legacy of a beloved ride and evolving with the changing cultural and political landscape. While it may be seen as a smart business move by some, to others it is an erasure of cherished memories and a shift away from a classic theme park attraction.
Are you a fan of Splash Mountain or Princess and the Frog? Share your thoughts in the comments below and let us know if you have any personal stories to share about your experiences at these attractions.