Choosing the Perfect Name for Your Video Production House

When starting a small video production house, one of the most crucial decisions you face is choosing the right name. A compelling and memorable name can set the tone for your brand and attract potential clients. This article will explore different naming strategies and provide tips to help you select the perfect name for your video production business.

Appropriate Ending for Your Video Production House Name

Here are some suggestions for naming your video production house, each ending with a different term:

Luminous Productions Echo Media Cinematic Visual Dreamscape Pictures Vivid Flix Innovative Creative Storyline Films

Choose a name that resonates with your vision and the type of projects you plan to undertake. A name that aligns well with your brand values can make a significant difference in how your clients perceive and remember you.

Two Paths: Be Creative or Be Functional

Deciding on the name is a critical step, and there are typically two paths to follow: be creative or be functional. A creative name, such as "Gimble Bacon," can stand out and make a strong first impression. On the other hand, a functional name like "Chicago Video Marketing" can convey clarity and professionalism. Both approaches have their benefits, so it's essential to consider the target audience and what resonates most with them.

Reflect Your Brand and Be Memorable

When selecting a name, it's crucial to reflect who you are as a business and ensure the name is memorable. This may include incorporating keywords that align with the type of video production you specialize in or using terms that convey creativity and quality.

For example, if you are personally naming your business, you might consider something like "Somebody Shoot Me Productions." While this is a quirky name, it emphasizes your creative roots and unique approach to video production. Alternatively, you could opt for a more professional name ending in 'Creative Media' if you want to appeal to a wider range of clients.

Video Production as a Creative Endeavor

Video production is an inherently creative process, and the name you choose should reflect this. If you find it challenging to think up a suitable name for your video production house or even how to arrange the words, it might indicate that you need to focus on a different type of business. Video production is an art form, and creative thinking is essential.

Target Market Considerations

Choosing the right name also depends on your target market. Determine what your clients will find most reassuring. With the advent of affordable equipment, software, and training, many people are taking up video production as a hobby or even a side business.

The ready availability of cheap tools and the ease of learning the necessary skills have created a glut of semi-skilled labor willing to work for free. Platforms like Upwork, Freelancer, Guru, and People Per Hour are filled with professionals offering a range of services, from shooting to VFX and editing.

This market disruption presents a challenging marketing issue, and it is essential to create a brand that stands out in this crowded space. Consulting a branding expert can help you navigate these challenges and develop a strong, effective brand identity.

Remember, choosing the right name is just the beginning. A name is the first impression your business makes, so take the time to select one that truly represents who you are and what you stand for in the video production industry.