Celebrity Collaborations in Stella Artois Super Bowl Commercial: Analysis and Insights

Introduction

The 2020 Super Bowl brought in an array of stellar celebrities to endorse Stella Artois, a long-standing beer brand. Two iconic figures, Jeff Bridges and Sarah Jessica Parker, played pivotal roles in this commercial, bringing their well-known characters to life and promoting Stella Artois in a memorable manner. This article delves into the celebrities involved in recent collaborations with Stella Artois and examines how their partnerships contribute to the brand's strategy.

The 2020 Super Bowl Commercial

The 2020 Super Bowl witnessed a remarkable commercial featuring two A-listers:

The commercial showcased these beloved characters enjoying their drinks, turning to Stella Artois for a change. The strong connection to their familiar personas made the commercial relatable and entertaining for a wide audience.

Celebrity Partnerships with Stella Artois

Stella Artois has a history of collaborating with celebrities to promote its brand. Below are some notable celebrities who have partnered with the brand:

Beyoncé

In April 2019, Queen Bey teamed up with Adidas to relaunch her brand Ivy Park. She co-designed sportswear, including sneakers, with Adidas. Beyoncé shared her excitement about the partnership, emphasizing Adidas's commitment to creativity and social responsibility.

Kylie Jenner

Formidable as the Kardashian family is, Kylie Jenner's collection with Adidas is particularly noteworthy. Her line extends beyond just sneakers to include a matching lip kit. Kylie's announcement of the collaboration in September 2018 highlighted her fashion-forward approach.

Kanye West

No discussion of the Kardashian family is complete without mentioning Kanye West. Known as the OG Adidas collaborator, West left Nike in 2013 and debuted his first Yeezys with Adidas in 2015. His brand, Yeezys, is now set to generate 1.5 billion in sales by the end of 2019, just shy of the famous Air Jordans but still an impressive feat.

Donald Glover

As a multi-talented actor and rapper, Donald Glover has diversified his investments with Adidas. His partnership with the brand was announced in September 2018, spearheading a distinctive footwear line that looks almost worn-in.

Alexander Wang

Fashion designer Alexander Wang has a strong collaboration with Adidas. His latest collection debuted in April 2019, marking a significant milestone in the partnership. Wang's shoes typically retail between $200 and $250, setting a premium niche in the market.

Conclusion

The 2020 Super Bowl commercial featuring Jeff Bridges and Sarah Jessica Parker as iconic characters not only entertained but also reinforced the brand's strategy of using recognizable personas to connect with consumers. Stella Artois's strategic partnerships with these celebrities demonstrate their commitment to staying at the forefront of the beer market and showcasing a breath of talent and creativity.