Big Hit Entertainment’s Quest for the Next BTS: Imitating or Innovating?

Big Hit Entertainment, the powerhouse behind the global sensation BTS, has captured the hearts and minds of music fans across the world. However, after the success of BTS, the question arises: can Big Hit Entertainment replicate their success with another powerful boy group?

Hitman Bang's Perspective

Hitman Bang, BTS’s leader and the visionary behind the group, has already stated that he doesn’t believe he can create another group like BTS. He famously remarked that they are 'basically one in a million.'

Although Hitman Bang is skeptical about recreating the success of BTS, he acknowledges that there will be another supergroup-phenomenon in the future. However, this group will rise from their originality and creativity rather than trying to imitate what BTS has achieved. It is crucial for aspiring groups to establish their unique identity, just as BTS fights to be seen as themselves and not 'the next Beatles.'

Big Hit's Current Boy Groups

Despite the challenges, Big Hit Entertainment continues to nurture various boy groups, hoping to find the next breakout sensation. One of the promising groups is TXT. Debuting in 2019, TXT has shown significant growth and success. Though not as popular as BTS, they have a dedicated following, particularly in America. Fans are optimistic that TXT will continue to grow and may reach a similar level of popularity as BTS after a few more years in the industry.

Another group making waves under Big Hit Entertainment is ENHYPEN. Debuting just a few months ago, ENHYPEN has already garnered a substantial fanbase. BELIFT LAB, the label under which ENHYPEN debuted, is part of Big Hit Entertainment, making them a notable addition to the company's roster.

Big Hit Entertainment also has strategic partnerships with other boy groups, such as SEVENTEEN. These groups, while not managed directly by Big Hit, are part of the broader Korean music industry and are consistently making waves with their innovative music and performances.

Conclusion

While Big Hit Entertainment can hope to create another powerful boy group, the path to success lies in originality and creativity. Trying to imitate BTS would only result in failure, as the people who originated the idea did it best. Fans are more interested in the originality and uniqueness of a new group rather than mere duplication.

However, with TXT and ENHYPEN showing promise, Big Hit Entertainment has reason to be optimistic about their future in the music industry. Fans are eagerly awaiting the debut of Big Hit’s next boy group, hoping it will be as groundbreaking as BTS.