Bella Poarch's 'Inferno': A Cinematic Fusion of Pop and Social Media
Pop sensation Bella Poarch has released her latest single ‘Inferno’ featuring Sub Urban, along with a captivating and socially charged music video. This piece explores the evolution of Poarch's artistry, her personal journey, and the symbolism of her newest release.
The Release of 'Inferno'
On August 13, Bella Poarch dropped her second single ‘Inferno’ on various streaming platforms. The song is a powerful pop track accompanied by a cinematic and twisty music video. This new release is closely followed by her debut single, ‘Build A Bitch,’ which was also created in collaboration with Sub Urban.
Cinematic and Social Media Impact
The video for ‘Inferno’ was directed by Andrew Donohoe, known for directing for The Strokes, Khalid, and Run The Jewels. It features over 15 social-media stars such as Bretman Rock, Valkyrae, and Pokimane. The video highlights the power and allure of the femme fatale, transforming a light and energetic pop track into a visually and emotionally rich narrative. The majority of the scenes are set in the lift of a hotel, where Poarch plays a fiery vixen and later transforms into a hellish ice queen, singing her signature lyric: “Bad’s so fun / Hell’s so hot.”
Personal Statement: A Voice of Resilience
Bella Poarch provided a trigger warning in the comments section, revealing her personal experience as a survivor of sexual assault. This adds a layer of emotional weight to the video, making it more than just an artistic creation. In her message, she said, “It’s very hard for me to talk about. But I’m ready now.” Poarch explained, “I decided to express myself by creating a song and video with Sub Urban based on how I wished my experience went. It’s a fantasy I wish was true.”
‘Build A Bitch’ and the Rise of TikTok Stardom
Before 'Inferno,' Bella Poarch released her debut single, 'Build A Bitch.' This track, created alongside Sub Urban (real name Daniel Maisonneuve), speaks to the empowerment of self-acceptance and confidence. Poarch hoped that the song would help people feel confident and remind them not to judge others. The success of 'Build A Bitch' propelled Poarch to the forefront of TikTok, leading to her signing with Warner Records.
Viral Moment and Platform Success
In 2022, Bella Poarch achieved viral success on TikTok with one of the most popular videos in the platform's history. Her reaction to the viral Blackpool grime song 'Soph Aspin Send' and the use of the Face Zoom filter garnered over 32 million likes. This moment marked a turning point in her career, highlighting her ability to connect with audiences and her unique ability to create content that resonates beyond the screen.
In conclusion, Bella Poarch's 'Inferno' is a testament to her growth as an artist, her personal resilience, and her ability to blend social media fame with powerful, impactful music. The video serves as a reminder of the intersection of creativity and personal narrative, making it a compelling piece in the ever-evolving landscape of modern pop music.